Post by veu on Jun 11, 2011 5:04:04 GMT -5
Ariel and others Disney Princess will be in the new Disney Junior series "Sofia the first".
From www.theaustralian.com.au/business/media/disney-comes-out-fighting-in-toddler-battle/story-e6frg996-1226065217239 :
Disney comes out fighting in toddler battle
PRESCHOOL channel Playhouse Disney is directly challenging rival Nick Jr by being rebranded as Disney Junior and creating the first Disney princess character aimed at toddlers.
And the rebranded channel will take on the educational Nick Jr with a strategy that places storytelling at its heart.
The new 24-hour Disney Junior channel launched locally yesterday for its audience of two to seven-year-olds, just one of 25 new channels in 109 countries the 80-year-old Disney company will roll out by September.
The decade-old Playhouse Disney, launched in Australia in 2005, has not been as embraced by its young viewers as much as competitors Nickelodeon and Nick Jr, who are the market leaders both here and in the US. According to Nickelodeon, Dora the Explorer alone has generated more than $11 billion in toys, books and DVD sales globally since 2002. Playhouse Disney hasn't had a character to rival it, but all that is set to change with the launch of the first Disney princess for the preschool audience, Sofia The First, complete with sparkly dresses and shoes.
After six months researching the attitudes of 2200 parents, Disney Junior positioned itself as a storytelling channel. Senior vice-president of Disney Junior Worldwide, Nancy Kanter, said storytelling was the focus but content would continue to include age-appropriate "lessons and messages". "Maths, reading and manners will be wrapped in storytelling," Ms Kanter told Media. "We're also having the first Disney princess for little girls; she'll look and behave much like they do, she may be having problems with a friend or learning to fit in."
Sofia will include the three good fairies Flora, Fauna and Merryweather from Sleeping Beauty as well as appearances by the classic princesses Cinderella, Ariel and Belle.
The general manager of branded media content in Australia and New Zealand, Leisa Sadler, said Disney had invested heavily in a local marketing campaign including interstitials with local school children, a radio advertising campaign, viewer competitions and local TV productions including a series based on the popular children's book Guess How Much I Love You. "We, clearly from the ratings, don't have a direct competitor for Dora, but watch out because we've got Jake and the Never Land Pirates, which we're very excited about."
From www.theaustralian.com.au/business/media/disney-comes-out-fighting-in-toddler-battle/story-e6frg996-1226065217239 :
Disney comes out fighting in toddler battle
PRESCHOOL channel Playhouse Disney is directly challenging rival Nick Jr by being rebranded as Disney Junior and creating the first Disney princess character aimed at toddlers.
And the rebranded channel will take on the educational Nick Jr with a strategy that places storytelling at its heart.
The new 24-hour Disney Junior channel launched locally yesterday for its audience of two to seven-year-olds, just one of 25 new channels in 109 countries the 80-year-old Disney company will roll out by September.
The decade-old Playhouse Disney, launched in Australia in 2005, has not been as embraced by its young viewers as much as competitors Nickelodeon and Nick Jr, who are the market leaders both here and in the US. According to Nickelodeon, Dora the Explorer alone has generated more than $11 billion in toys, books and DVD sales globally since 2002. Playhouse Disney hasn't had a character to rival it, but all that is set to change with the launch of the first Disney princess for the preschool audience, Sofia The First, complete with sparkly dresses and shoes.
After six months researching the attitudes of 2200 parents, Disney Junior positioned itself as a storytelling channel. Senior vice-president of Disney Junior Worldwide, Nancy Kanter, said storytelling was the focus but content would continue to include age-appropriate "lessons and messages". "Maths, reading and manners will be wrapped in storytelling," Ms Kanter told Media. "We're also having the first Disney princess for little girls; she'll look and behave much like they do, she may be having problems with a friend or learning to fit in."
Sofia will include the three good fairies Flora, Fauna and Merryweather from Sleeping Beauty as well as appearances by the classic princesses Cinderella, Ariel and Belle.
The general manager of branded media content in Australia and New Zealand, Leisa Sadler, said Disney had invested heavily in a local marketing campaign including interstitials with local school children, a radio advertising campaign, viewer competitions and local TV productions including a series based on the popular children's book Guess How Much I Love You. "We, clearly from the ratings, don't have a direct competitor for Dora, but watch out because we've got Jake and the Never Land Pirates, which we're very excited about."
Thank you for posting 
!!! Will it be released on dvd btw?
