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Post by veu on May 29, 2023 3:43:22 GMT -5
Source: collider.com/little-mermaid-global-box-office-163-million/'The Little Mermaid' Swims Against the Current at Global Box Office By Hilary Remley Published 13 hours ago
‘The Little Mermaid’ makes an impressive splash domestically, but something fishy is happening at the international box office.
It looks like The Little Mermaid has found her voice, domestically at least. Disney's latest live-action redux of one of its most iconic properties has made quite the splash at the domestic box office, bringing in a respectable $95.5 million dollars, according to a Deadline report. However, the film's international showing is another story. The Little Mermaid brought in $68.3 million at the international box office, a paltry debut for a Disney property, bringing the movie's global total to $163.8 million for its first weekend.
The film is projected to hit $117.5 million dollars domestically as of tomorrow, rounding out the long weekend on a high note, in the United States at least. While The Little Mermaid was expected to lean more on the domestic box office, the film seems to be floundering internationally, with markets from France, Korea, Germany, and others seeing a slew of "review bombings" and unexpectedly low box office performances. The film is holding strong with a 95% audience score on Rotten Tomatoes. However, international sites such as IMDb in the UK, Brazil, and Mexico have had to post advisories regarding an unusually high number of negative reviews for The Little Mermaid.
Halle Bailey's turn as Ariel has been met with racist backlash since her casting was first announced. However, her performance has been almost universally praised by critics, bringing her stunning vocals and solid acting chops to a project that holds sentimental value to so many. Not just this, but her role as one of the first Black live-action Disney princesses has brought much-needed representation to a line of characters who are instrumental to so many children across the United States, and the world. Disney even brought their new Ariel out as a new meet-and-greet character at their parks in celebration of the film's release.
The unfortunate reality is that many audiences, both in the United States and abroad, have brought their own backward animosity to what is supposed to be an inspiring children's film. France's AlloCine had to issue an advisory along with the overwhelmingly negative reviews, viewers to "...make up your own mind about the film." An Underwhelming International Turnout Under the Sea
The Little Mermaid has taken in only $2.5 million dollars through Sunday in China — expecting a full weekend run of only $4 million. The film fared better in Mexico, bringing in $8.5 million. Elsewhere, The Little Mermaid brought in $6.3 million in the UK, $4.7 million in Italy, $4 million in Brazil, and $4 million in Australia, which rounded out the top 5 markets internationally.
The Little Mermaid was directed by Rob Marshall. In addition to Bailey, the film also stars Melissa McCarthy as the fan-favorite evil mer-squid, Ursula. Additionally, Bridgerton's Simone Ashley, Daveed Diggs, and Jonah Hauer-King also star in the ensemble cast. The Little Mermaid is currently playing in theaters worldwide. You can check out Collider's interview with the film's director Rob Marshall, and producer John DeLuca below.
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Post by veu on May 29, 2023 3:45:06 GMT -5
Source: www.forbes.com/sites/markhughes/2023/05/28/the-little-mermaid-takes-118-million-at-memorial-day-box-office/‘The Little Mermaid’ Takes $118 Million At Memorial Day Box Office Mark Hughes Contributor I write about films, especially superhero films, and Hollywood. May 28, 2023,06:06pm EDT
The box office crown this weekend went to Disney’s The Little Mermaid, which debuted to $186 million this Memorial Day Weekend and hopes to be Disney’s big live-action summer blockbuster. This is despite an overt and widespread racist harassment campaign targeting the film and its star Halle Bailey and others involved in the production.
Halle Bailey stars in "The Little Mermaid"Source: Disney
The Little Mermaid’s audience ratings are high, and critical reviews — while somewhat mixed at times — are at least two-thirds positive for an overall good reception. Viewers gave it an “A” grade via Cinemascore, and The Little Mermaid currently sits at 67% at Rotten Tomatoes.
This data bodes well for The Little Mermaid’s weekly holding potential, and we all expect to see big numbers domestically in the days and weekends to come. That said, the overall worldwide box office numbers are good so far but not great, and the film has to hold well and benefit from that positive word of mouth in order to position itself for the coming onslaught of even more summer movie blockbusters.
If any film can pull that off, it has to be a big-budget live-action Disney remake of one of the most popular and successful Disney animated franchises in history. So The Little Mermaid should be able to at least deliver decent numbers and a respectable final box office tally. And it still has Japan’s market next week to help boost the international numbers, which will help.
But make no mistake, The Little Mermaid can’t fall flat offshore and hope to be a typical Disney blockbuster. And at the moment, the international ticket sales leave a lot to be desired, including for potentially shameful reasons in some cases.
Let’s just get right into that latter sad point — there is a virulent racist campaign against the film online, with attempted boycotts by those promoting the racist attitudes and attacks against the film, its cast, and its fans. Even certain prominent personalities who promote extremism targeted The Little Mermaid with outrageous, absurd, racist complaints and criticisms.
While the domestic figures are excellent at $118 million, The Little Mermaid’s $68+ million international cume is below expectations. How much this is influenced by the intense racist campaign against the film, which saw particularly extreme expression in certain foreign markets, remains to be seen.
But it’s awful and frankly evil, so if for no other reason than that I hope The Little Mermaid has a blockbuster run full of praise and strong returns, just to spite the racists who are fighting so hard against the movie and its stars.
The Little Mermaid’s box office bow also likely suffered from coming up against the second weekend of Fast X, the latest chapter in the Fast & Furious franchise that has now become the sixth-biggest movie series in history with more than $7 billion in the tank. Fast X has raced past the $500 million mark already and is on course for a big finish.
But it’s Fast X’s international numbers that are so particularly relevant here — it’s taken about $400 million outside of North America, while domestically it sits at just $108 million after 10 days. The enormous popularity of the Fast & Furious films in international markets is legendary, and that cuts against The Little Mermaid’s hopes in those markets this early in both films’ releases. This weekend, Fast X will score $87 million, or 33% higher than The Little Mermaid, to see how significant the discrepancy is.
Likewise, it’s amazing to see The Super Mario Bros. Movie continuing to hold onto its spot on box office charts with another impressive weekend performance nearly two months deep into its release. Mario Bros. alongside Guardians of the Galaxy Vol. 3 — which is also enjoying its own small weekly drops based on good word of mouth and repeat viewings — include the same key family and all-ages target demographics The Little Mermaid needs swimming its way, but those two films combined for $38 million offshore.
So together, those other three top weekend performers combined for $125 million internationally. There is simply so much competition that already got a head start and is taking up so much room at the box office in so many markets, it’s hard for The Little Mermaid to make a splash of its own, especially when it’s swimming against a tide of racist hatred and a tendency of certain critics circles in certain countries and outlets to perpetuate their own thinly veiled brands of racism and reactionary sentiment (including even plenty of pseudo-liberal outlets).
But it’s still early, we haven’t even finished Sunday yet, so there’s still some room for The Little Mermaid to pick up a bit of extra ground, hold well, and deliver the big numbers it needs domestically during the week and next weekend to compensate for the stumbles this weekend and gain an edge against the bigoted campaigns trying to hold it back.
So check back here again soon, dear readers, for more updates on the weekend box office, as well as other movie news and analysis.
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Post by veu on May 29, 2023 3:46:44 GMT -5
Source: time.com/6283208/disney-halle-bailey-little-mermaid/Disney Projects $118 Million Opening for ‘Little Mermaid’ Remake
By By Thomas Buckley / Bloomberg May 28, 2023 1:15 PM EDT
Walt Disney Co. estimated that the new live-action remake of its animated 1989 hit The Little Mermaid would take in $117.5 million in ticket sales domestically over the four-day Memorial Day weekend.
The movie, which stars Halle Bailey as Ariel, a mermaid who longs to live among humans, generated $95.5 million through Sunday, the company said in a statement. Boxoffice Pro had estimated the film would take in more than $105 million over the three-day period and $135 million for the four days.
Little Mermaid wasn’t universally liked by reviewers and currently holds a RottenTomatoes.com critics’ score of 67%. It scored much better with regular audiences. The Super Mario Bros. Moviefrom Universal Pictures, which is the highest grossing film of the year so far, also received a low critics’ score.
Disney, like other film studios, is still trying to find its footing in theaters as the world recovers from the global pandemic. Some of its family films have disappointed at the box office, including last year’s Lightyear and Strange World. The company still had the third highest-grossing film in history with Avatar: The Way of Water, released last December.
Disney’s budget for Little Mermaid was around $250 million. Marketing and distributions expenses can stretch to about half of that amount.
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Post by veu on May 29, 2023 3:48:03 GMT -5
Source: www.theguardian.com/film/2023/may/28/the-little-mermaid-memorial-weekend-openingThe Little Mermaid hooks audiences with whale of an opening weekend
The live-action remake brought in nearly $100m over the Memorial Day weekend, knocking Fast X out of the top spot
Guardian staff and agency Sun 28 May 2023 20.20 BST Last modified on Sun 28 May 2023 21.07 BST
The Little Mermaid live-action remake of Disney’s 1989 animated classic made a splash at the box office on Memorial Day weekend, bringing in almost $100m in North America, according to studio estimates released on Sunday.
The film starring Halle Bailey, winning praise from critics as the titular mermaid Ariel, and Melissa McCarthy as her sea witch nemesis, Ursula, ranks as the fifth biggest Memorial Day weekend opening on record.
It displaces Fast X in the top spot. The 10th installment in the Fast and Furious franchise starring Vin Diesel has lagged behind more recent releases in the series, bringing in $23m domestically for a two-week total of $108m for Universal Pictures.
In its fourth weekend, Disney and Marvel’s Guardians of the Galaxy Vol 3 made an estimated $20m in North America to take third place. It’s now made $299m total so far. A woman dressed as a mermaid looks into a mirror while underwater.
Fourth went to Universal’s The Super Mario Bros Movie, which keeps reaching new levels in its eighth weekend. Now available to rent on VOD, it still earned $6.3m in theaters.
Reviews by the Guardian praise Bailey as an “unmitigated triumph” while calling the new version of The Little Mermaid “bland but good natured” and also referring to racist attacks via rightwing media on the casting of a Black woman as the lead character.
Estimated ticket sales for Friday through Sunday were calculated at US and Canadian theaters, according to Comscore. Final domestic figures will be released on Monday.
The film hit theaters as humans gathered in real life for the California Mermaid Convention, a glittery and diverse gathering where hundreds became “mer-people” for the weekend.
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Post by veu on May 29, 2023 3:49:34 GMT -5
Source: variety.com/2023/film/news/china-box-office-fast-x-the-little-mermaid-1235627599/China Box Office: ‘Fast X’ Wins Second Weekend, While ‘The Little Mermaid’ Flop Sparks Debate on Racism, Casting and Political Correctness
Halle Bailey as Ariel in Disney's live-action THE LITTLE MERMAID. Photo by Giles Keyte. © 2023 Disney Enterprises, Inc. All Rights Reserved. Giles Keyte
“Fast X” predictably won a second weekend on top of the mainland China box office, driving its total past the $100 million mark. But the disappointing start for Disney’s live-action “The Little Mermaid” was the bigger talking point.
“Fast X” earned $17.6 million in China according to data from consultancy Artisan Gateway. That was a 66% drop compared with its opening weekend, but still gave the film a $110 million cumulative after 12 days and has caused estimates to be further revised upwards.
Ticketing agency Maoyan is now forecasting that the film will finish with RMB880 million ($126 million), having previously predicted RMB728 million ($104 million), and then RMB840 million.
That would make the film the top-scoring Hollywood title of the year (excluding 2022 release “Avatar: The Way of Water”). But the numbers are way down on past outings by the franchise.
To date, “Fast X” only ranks as the 49th best-performing Hollywood film in Chinese local currency terms. If Maoyan’s forecast proves accurate “Fast X” could climb to 40th place. In contrast, “Fast 8” and “Fast 7” are second and third on the list of imported films in China, with totals of RMB2.67 billion and RMB2.43 billion respectively.
“The Little Mermaid,” Disney’s live-action revision of its classic animation tale was only the second best-performing new release of the weekend and placed fifth on the weekend chart with a poor $2.5 million. It was beaten by new release Japanese animation “Sword Art Online The Movie,” with $3.8 million in fourth place.
(Second place was held by China’s “Godspeed” with $6.8 million for a four-weekend cumulative of $148 million, while “Guardians of the Galaxy Vol 3” took $4.9 million for a three-weekend cumulative of $79.6 million.)
Discussion of “The Little Mermaid,” in which actor and singer Halle Bailey portrays the title role, again raised the question about how willing Chinese audiences are to watch films with prominent Black characters. This has previously been debated around “The Black Panther” titles and “Star Wars” promotional materials.
Midweek, The Global Times, a state-controlled tabloid paper, lashed out at Disney and accused it of lowering the film’s potential in China by casting a Black actor in the role.
“Many Chinese netizens said that like ‘Snow White’ the image of the mermaid princess in Hans Christian Andersen’s fairy tales has long been rooted in their hearts and it takes a leap of imagination to accept the new cast.” The same editorial accused Disney of “political correctness” – an argument similar to the “woke” accusations made by political Right-Wing in the U.S. – and said that the film would likely not perform well in East Asian markets.
It doubled down by saying, “The controversy surrounding Disney’s forced inclusion of minorities in classic films is not about racism, but its lazy and irresponsible storytelling strategy.”
A day later, after online discussion of how Chinese posters for the film had seemingly turned the mermaid’s skin color to blue, a Global Times op-ed went further. It used discussion of the film to launch wide-ranging criticism of Hollywood and western colonialism. It also stretched the debate to promote China’s anti-COVID policies and even its building of power generation plants in Africa.
“A number of netizens from Western countries on Twitter have attacked Chinese audiences, alleging that poor box office numbers are due to ‘racial discrimination.’ This is to impose their politically correct standards on Chinese audiences, and use this to sow discord between China and African groups,” it said. “China has always maintained brotherly relations with Africa and has never needed an ‘atonement’ mentality prevalent in Hollywood.”
Disney has a particularly difficult line to tread in China. It operates theme parks in Shanghai and Hong Kong and has long been the Hollywood studio that is most invested in the Middle Kingdom. But, as the past controverses over “Mulan” and the Chloe Zhao-directed “The Eternals” also demonstrate, finding a happy medium between China and the U.S. is tricky for the multinational when national security concerns and political sensitivities take such a prominent position in many debates.
Cold War attitudes recently caused the Mouse House to close its Disney English language school operations in China and lose more than two years of Marvel film releases.
Strangely, while audience ratings on a scale of 1-10 are a common feature of popular film discussion in China, neither Maoyan nor rival ticketing firm Taopiaopiao, currently provide an audience rating figure for “The Little Mermaid.” Readers on the film review site Douban give the film a limp 5.3 score, based on over 18,000 assessments.
Artisan Gateway reported that the weekend box office aggregate in China slipped back to $42.2 million, the lowest figure in a month. It calculates that the year-to-date total is 45% better than the equivalent figure in 2022, but 18% behind 2019.
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Post by veu on May 29, 2023 3:50:44 GMT -5
Source: screenrant.com/little-mermaid-box-office-opening-weekend-results/The Little Mermaid Opening Box Office Numbers Are In, And Disney's Latest Offers A Mixed Bag By Maxance Vincent Published 9 hours ago
While The Little Mermaid's domestic box office numbers are quite solid, the film fell short of initial projections, particularly internationally. Ariel looking up and defiant in The Little Mermaid
The Little Mermaid's box office numbers are in, and the results are mixed. Released over the Memorial Day weekend, the live-action remake of the 1989 animated classic has been in development for years. The Rob Marshall-directed and Halle Bailey-starring remake received mixed reviews among critics, with some praising Bailey's star-making portrayal of Ariel and the new and updated songs. In contrast, others criticized The Little Mermaid's CGI, updated designs for Sebastian (Daveed Diggs), Flounder (Jacob Tremblay), and Scuttle (Awkwafina), and its lengthy runtime.
Per THR, the box office numbers for The Little Mermaid suggest that it is performing well, but has fallen short of its ambitious expectations. It is on track to make $118 million during the four-day Memorial Day weekend, which could make it the fifth highest-grossing release of the holiday. Its three-day gross is currently an estimated $96 million. However, The Little Mermaid isn't faring as well internationally, opening at $68.3 million, alongside a dismal $2.5 million debut in China.
The Little Mermaid's Box Office Outlook Explained
While The Little Mermaid's box office results in North America are quite successful, it still fell short of its three-day expectations of closer to $100 million. The film will hit that number on Memorial Day, but it was expected to do so during the weekend. Saturday tracking expected The Little Mermaid to make over $125 million domestically in the holiday weekend. However, it looks like it will not hit that number, and the international tally has not been very good.
While some box office analysts attributed The Little Mermaid's poor international results to social media campaigns protesting Bailey's casting, its reviews weren't overwhelmingly positive. As of this writing, The Little Mermaid currently holds a 67% approval rating on Rotten Tomatoes, which is slightly higher than Peter Pan & Wendy, but not as high as 2017's Beauty and the Beast or 2020's Mulan. Mixed reviews could've also factored into the mixed box office performance, but Disney remakes have historically been able to battle poor critical reception.
The 2019 remakes of Aladdin and The Lion King weren't well-received by critics, but respectively went on to make over $1 billion in theaters, bolstered by strong international results. While it's too early to tell how The Little Mermaid will measure up in its total box office run compared to other Disney remakes, it could fall short of making over $1 billion, as the international audience response is much weaker than previous remakes. Time will tell how successful The Little Mermaid will be at the box office as its theatrical run continues.
Source: THR
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Post by veu on May 29, 2023 3:55:52 GMT -5
Source: www.cbr.com/the-little-mermaid-china-opening-weekend-box-office/It's Official: The Little Mermaid Marks Disney's Worst 2023 Opening in China By Narayan Liu Published 13 hours ago
Disney's live-action remake of The Little Mermaid completes is opening weekend in China with disappointing numbers, confirming previous estimates. Halle Bailey and Jonah Hauer-King as Ariel and Prince Eric in Disney's The Little Mermaid.
Disney's live-action remake of The Little Mermaid has completed its opening weekend. While the film has proven to be a hit in most territories, its box office take shows that the blockbuster, like many Hollywood projects, is struggling in China.
According to EntGroup, The Little Mermaid ended its opening weekend in China with $2.63 million, making it the lowest-earning Disney release so far this year. For comparison, Black Panther: Wakanda Forever earned $5.9 million over it's opening weekend, Ant-Man and the Wasp: Quantumania earned $19 million and the more recent Guardians of the Galaxy Vol. 3 earned $27 million.
The Little Mermaid Was Predicted to Flop
Early estimates for The Little Mermaid's performance in China suggested the film would not succeed with Chinese moviegoers. This stemmed from the fact that, pre-sales leading up to the opening amounted to just $13,000. On opening day, the Disney film earned a total of $550,000. Moreover, the statistics show that there is a steady decline in the number of theaters playing The Little Mermaid in China, though this is subject to change and it may be too soon to tell whether the film will see an early exit from theaters.
At the beginning of 2023, China ended what appeared to be a virtual ban on Hollywood films, allowing major releases such as the aforementioned Disney films, as well as Shazam! Fury of the Gods, Dungeons & Dragons: Honour Among Thieves and more into theaters. Currently, Fast X is dominating the Chinese box office with its cumulative total of $113 million at the time of writing.
A Disney Success at the Box Office
But while The Little Mermaid appears to be rapidly losing audiences in China, it enjoyed a hugely successful weekend elsewhere. In the U.S, the film grossed an impressive $118 million over its 4-day Memorial Day weekend, for a worldwide total of $185.8 million, according to The Hollywood Reporter.
When it comes to its critical reception, reviews have been mixed. Most critics praised star Halle Bailey's dramatic and musical performance as Princess Ariel, but criticized the film's length and writing, describing it as overall unimaginitive. Furthermore, the film's focus on realism when it came to its aesthetic, was also slammed by critics. This followed backlash from audiences when clips and images from the film revealed realistic crab and fish designs for Sebastian and Flounder.
Disney's The Little Mermaid is playing in theaters now.
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Post by veu on May 29, 2023 3:57:32 GMT -5
Source: www.hollywoodreporter.com/movies/movie-news/the-little-mermaid-box-office-opening-1235502303/Box Office: ‘The Little Mermaid’ Swimming to $118M-Plus Memorial Day Debut
Disney's live-action remake, starring Halle Bailey as Ariel, is headed for the holiday weekend's fifth-biggest opening of all time. May 28, 2023 9:05am
(L-R): Jonah Hauer-King as Prince Eric and Halle Bailey as Ariel in Disney's live-action THE LITTLE MERMAID. Disney's live-action 'The Little Mermaid.' Courtesy of Disney
The Little Mermaid is swimming laps around the competition at the Memorial Day weekend box office.
Disney’s live-action remake of the iconic animated film is headed for an estimated four-day domestic debut of $118 million, the holiday’s fifth-biggest opening of all time, according to studio projections. (Rival studios show Little Mermaid opening to $120 million-plus.) The three-day gross is an estimated $96 million. On Saturday, the film looked to earn as much as $125 million over the long holiday weekend but domestic estimates shifted.
Overseas, Little Mermaid started off with a disappointing $68.3 million from 51 markets for a projected global launch of $185.8 million through Monday. The pic drowned in China, opening to just $2.5 million. Box office pundits say the social media campaign protesting a Black actress being cast as Ariel could be having an impact in Asian markets and elsewhere.
In North America, The Little Mermaid earned a promising A CinemaScore. It is the first 2023 summer tentpole to target females, who made up 68 percent of ticket buyers. The film is also drawing an ethnically diverse audience; 35 percent of ticket buyers so far were Black, followed by White (33 percent), Latinos (23 percent) and Asian/Other (9 percent). Black moviegoers overindexed in a major way, while White moviegoers underindexed.
Rob Marshall directs the live-action adaptation. The new Little Mermaid stars Halle Bailey as Ariel, the spirited young mermaid who makes a dangerous deal with the evil sea witch Ursula (Melissa McCarthy) in order to experience life on land and meet the dashing Prince Eric (Jonah Hauer-King). The pact, however, poses a great risk to her father’s watery kingdom.
Bailey’s performance as Ariel has drawn praise from critics amid a racist backlash from social media commenters protesting the casting of a Black actress in the title role. Disney insiders don’t expect these protestations to hurt the film in North America but agree the backlash could be impacting the film’s performance in certain markets overseas.
The cast also includes Daveed Diggs, Awkwafina, Javier Bardem, Jacob Tremblay, Noma Dumezweni and Art Malik.
Last year’s Top Gun: Maverick scored the biggest Memorial Day opening of all time with $160.5 million, followed by 2007’s Pirates of the Caribbean: At World’s End ($153 million), 2008’s Indiana Jones and the Kingdom of the Crystal Skull ($151.9 million) and 2006’s X-Men: The Last Stand ($122.9 million). The Last Mermaid is counting on wresting the crown for fifth place from 2006’s X-Men: The Last Stand ($122.9 million). Pirates and Indiana Jones both opened on a Thursday, so it isn’t an apples-to-apples comparison. The Friday-Monday earnings for the two films were $139.8 million and $126.9 million, respectively.
Universal’s Fast X easily came in No. 2 as it crossed the $500 million mark at the global box office in its first 12 days of release. The pic grossed $28.5 million for the four days and $22.9 million for the three, which represented a 66 percent drop from its opening weekend. Fast X will finish Monday with an estimated worldwide haul of $507.3 million after earning another $24.3 million internationally for a fantastic foreign total of $399.3 million.
Disney and Marvel took the No. 3 spot with Guardians of the Galaxy Vol. 3, which is expected to cross the $300 million threshold domestically in its fourth weekend after earning an estimated $25.3 million for the four days.
Universal and Illumination’s The Super Mario Bros. Movie placed No. 4 in its eighth weekend with $6.2 million for the four days.
Legendary and Screen Gems’ action-comedy The Machine and Robert De Niro comedy About My Father are also opening nationwide but aren’t expected to be big earners.
The Machine, from Screen Gems, stars Bert Kreischer and is inspired by the comedian’s stand-up act of the same name. Mark Hamill co-stars in the film, which is pacing for a $5.8 million four-day opening from 2,409 theaters and a fifth-place finish.
Lionsgate’s About My Father looks to come in at No. 6 with an estimated $5.3 million opening from 2,464 theaters.
New Afghanistan war film Kandahar, from Open Road/Briarcliff, is coming in No. 7 with roughly $3 million from 2,105 cinemas, followed by A24’s and Nicole Holofcener’s dramedy You Hurt My Feelings, which is looking at a four-day debut of $1.8 million from 912 locations.
Grosses could shift by Monday morning.
May 28, 9 a.m.: Updated with revised grosses.
The original version of this story was published May 27 8:13 a.m.
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Post by veu on May 29, 2023 4:13:53 GMT -5
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Post by veu on May 29, 2023 4:15:34 GMT -5
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Post by veu on May 29, 2023 4:17:53 GMT -5
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Post by veu on May 29, 2023 10:18:25 GMT -5
Source: deadline.com/2023/05/box-office-the-little-mermaid-1235380526/‘Little Mermaid’ Still Swimming To $117M+ Opening Boosted By $80M Promo Campaign, Biggest For Disney Live-Action Title – Monday AM Update
By Anthony D'Alessandro
Anthony D'Alessandro Editorial Director/Box Office Editor
May 29, 2023 7:44am
MONDAY AM: Disney is holding firm to its $117.5M 4-day opening estimate on Little Mermaid after a $27.4M Sunday and a projected $22.1M Monday. Rivals still see it higher, around $119M, but Disney isn’t a studio that likes to get over their skis in their estimates. At the end of the day, Little Mermaid‘s box office course wasn’t that far off from Aladdin‘s; Ariel being more front-loaded in her previews/Friday with $38M to Aladdin’s $31.5M. Again, Aladdin posted a $30M Sunday and $25.3M Monday. Little Mermaid‘s 3-day is $95.4M to the Blue Genie’s $91.3M.
This is a very solid start for Little Mermaid despite coming in slightly lower than the anticipated $120M 4-day, a solid Memorial Day weekend to keep exhibition happy and popcorn sales flowing. The 2023 box office per Comscore through Sunday is at $3.36 billion, 28% ahead of 2022.
Other key marketing stunts that made Little Mermaid an event:
Star Halle Bailey performed “Part of Your World” in front of a live audience at Disneyland Resort. ABC promoted the performance during American Idol’s Disney Night as the studio’s social handles released the featurette “Halle’s Ariel.”
Disney Consumer Products as part of Disney’s 100 Wonder of Play Campaign launched with Bailey’s debut of the new Ariel doll followed by a teaser poster drop on the actress’ social media announcing a new trailer during the Oscars. Bailey and Melissa McCarthy introduced the trailer during the ceremony bumping the film to YouTube’s #1 globally trending video and trailer in the ‘Movie’ section indicating the audience’s anticipation.
On social media, there was a TikTok: A TikTok Global Branded Effect which leveraged the iconic ‘splash’ moment from “Part of Your World,” and there was a @tiktok fan Q&A held with Bailey.
Twitter had a #MermaidWeek and a weeklong takeover of @twittermovies featuring a ‘Thingamabob Fan Q&A’ with the cast and more. There were also custom Twitter Emojis for each primary character in the film. There was also a custom Snap National & RF lens allowing fans to become Ursula on Snapchat. Another social media stunt was the Black Swans, a Black women’s synchronized swimming team who created a performance around music from the film.
Bailey in Times Square with the massive 3D billboard:
more…
SUNDAY AM, 2nd Update: According to industry estimates, The Little Mermaid pulled in a $30m Saturday, which was the same amount of money Disney’s Aladdin pulled in on its Saturday over Memorial Day weekend; with revised outlook for the Rob Marshall directed musical at $95.5M over three days and $117.5M over four per Disney this AM.
Despite the easing of grosses, that’s not a bad thing; this just happens when the industry projects out a 4-day weekend. Rivals still see the movie doing between $121M-$123M, and it would not be shocking to see Little Mermaid resurfacing to that range which is closer to its earlier week opening projection. We’ll see how much a boost Sunday and Monday can bring. Aladdin wound up doing another $30M on its Sunday, and a $25.3M Memorial Day Monday for a $116.8M 4-day start. Imax screens were split up between Little Mermaid, which did $7M, and Fast X at night, which made $1.4M for an $8.2M running total.
EntTelligence estimates that Little Mermaid pulled in 7.4M admissions over three days and potentially 9.2M over four. Not including preview night, Little Mermaid reps 59% of this weekend’s moviegoing foot traffic so far. Average ticket price was $13.37 for all formats general, $11.19 for a child and $11.65 for a senior. Matinees (1PM-5PM) were huge repping 35%.
We’ve learned that The Little Mermaid had the biggest global promotional partner campaign for a Disney branded live-action title (not Lucasfilm or Marvel Cinematic Universe), estimated at $80M in value.
While there was no car partner, as is standard on a Marvel movie, Disney counted myriad ad partners:
–McDonald’s launched a Happy Meal program supported by an “under the sea fun” themed drive-thru.
–HSN and Disney teamed up with Regal to launch the first shoppable augmented reality experience of its kind for a collectible ticket, supported by a two-hour special.
–Mattel broke new ground with its manufacturing to create doll hair that depicts Ariel’s. The item was so hot, that the social presale drop sold out within 24 hours and was ranked No. 1 best seller in dolls across various retailers. In addition, they’ve created eight dolls to support the launch of the Mom Influencer Campaign focused on Black mothers, and launched a first-time global partnership to develop a custom TV spot.
–BOOKING.COM designed a bespoke listing for the Ultimate Little Mermaid Getaway that brought the ocean’s aesthetic to a home on land.
–ULTA partnered with two beauty brands, including Black Girl Sunscreen and Pacifica, for the first time ever and created a licensed collection of beauty products inspired by the film. Separately, Gelish created 36 film-inspired nail colors with 250k+ bottles available globally and a custom spot featured at Times Square.
–Kellogg’s made a splash at nearly 4K Walmart Stores with exclusive packs of Mermazing Berry, inspired by the film, as well as adding on-pack movie ticket offers to fan favorite cereals.
–Annie’s created a limited-edition line of snacks and pasta products featuring Ariel on-pack and a movie ticket offer on 4.1M+ packs.
–Pandora developed a custom The Little Mermaid collection with a global ad campaign over 80 markets.
–Carol’s Daughter – the first hair care brand to be on exhibit in the Smithsonian National Museum of African American History and Culture- developed a limited-edition line of products accompanied by a campaign called Let Your Curls Sing with activations at mass and boutique retail, including a Movie Ticket Offer and influencer support.
The campaign for Little Mermaid fired off at D23 last year with Marshall and star Halle Bailey onstage, showing attendees a first look of “Part of Your World” and debuting the teaser trailer.
There was a big music integration that was key to the campaign, spread across theaters, music streamers, Amazon and influencers. There were digital and deluxe versions of the soundtrack in CD and vinyl. Additionally, Target will play custom content with talent and film footage in 1,800+ locations. Spotify had an exclusive playlist takeover; a Disney Hub Placement, TV & Movies Hub placement, and in-app card modal was launched. The film also took over SiriusXM’s Disney Hits channel. In addition, several social media influencers have been singing classic songs from the film.
RelishMix measured The Little Mermaid social awareness stats before the pic’s opening and it stood 36% above family live genre norms across Facebook, Twitter, YouTube, Instagram, and TikTok at 589.5 million. Comps included Sonic the Hedgehog (577M SMU/$58.1M), Detective Pikachu (569M SMU/$54.4M) and Dumbo (281M SMU/$46M). Disney social media pages and Disney music pumped this up. There was viral reposting with a strong rate of 31:1 off 19 videos on YouTube.
Total ticket sales for all movies over the 4-day is projected to be around $207.5M, which is off 7% from last year’s Memorial Day stretch when Top Gun: Maverick opened to a record high for the holiday of $160.5M.
The chart as of Sunday AM–updating:
1) Little Mermaid (Dis) 4,320 theaters, Fri $38M, Sat $30M Sun 3-day $104M, 4-day $121M-$123M/Wk 1
2) Fast X (Uni) 4,088 (+42) theaters, Fri $6.3M (-78%), Sat $8.5M Sun $8.1M Mon $5.67M 3-day $23M (-66%), 4-day $28.6M, Total $113.6M/Wk 2
3) Guardians of the Galaxy, Vol. 3 (Dis) 3,940 (-510) theaters, Fri $5.4M (-36%) 3-day $20.6M (-36%) 4-day $26.6M, Total $306M/Wk 4
4) The Super Mario Bros Movie (Uni) 3,148 (-392) theaters, Fri $1.69M (-29%) Sat $2.4M Sun $2.1M Mon $2.06M 3-day $6.27M (-35%), 4-day $8.3M, Total $560.6M/Wk 8
5) The Machine (Leg/Sony) 2,409 theaters, Fri $2.2M Sat $1.4M Sun $1.2M Mon $915K 3-day $4.9M, 4-day $5.8M/Wk 1
6) About My Father (LG) 2,464 theaters, Fri $1.46M Sat $1.45M Sun $1.34M Mon $1M 3-day $4.25M 4-day $5.25M/Wk 1
7) Kandahar (OR/Briar) 2,105 theaters, Fri $920K Sat $745K Sun $745K Mon $590K 3-day $2.4M 4-day $3M /Wk 1
8) You Hurt My Feelings (A24) 912 theaters Fri $474K Sat $481K Sun $433K Mon $377K 3-day $1.389M 4-day $1.76M/Wk 1
9) Evil Dead Rise (NL) 921 (-1,252 theaters) Fri $300K (-57%) Sat $385K Sun $367K 3-day $1.05M (-57%) 4-day $1.3M Total $66.4M/Wk 6
10) Book Club: Next Chapter (Foc) 1,339 (-2,174) theaters, Fri $250K (-73%), Sat $320K Sun $330K Mon $270K 3-day $900K (-70%) 4-day $1.17M, Total $16.3M/Wk 3
SATURDAY AM: Disney’s The Little Mermaid is staying on its great course, maintaining that $38M Friday (which includes previews) for what is shaping up to be an estimated $104M 3-day and a 4-day between $120M-$130M. At that upper part of the threshold, the pic is the third-best opening for a movie over Memorial Day weekend.
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Post by veu on May 29, 2023 10:20:37 GMT -5
Source: edition.cnn.com/2023/05/29/media/little-mermaid-box-office/index.htmlDisney’s ‘The Little Mermaid’ rakes in $117 million at the US box office on opening weekend David Goldman By David Goldman, CNN Updated 9:33 AM EDT, Mon May 29, 2023
New York CNN — Disney’s live-action movie “The Little Mermaid” brought in $117.5 million at the US box office in the fifth-best opening for Memorial Day weekend in history, according to Box Office Mojo.
The remake of the 1989 Disney animated classic stars Halle Bailey as Ariel. Bailey’s adaptation of the titular character was widely praised by critics, although the movie as a whole got a decidedly mixed reaction. On review aggregator Rotten Tomatoes, just 67% of critics gave the movie a favorable review.
Audiences were far more pleased with the film, with 95% giving it a thumbs up on Rotten Tomatoes. But IMDB, which also tracks audience reviews, said it had to adjust some of its ratings overseas after it found the movie was a victim of review-bombing.
“The Little Mermaid” remake has been the subject of controversy in right-wing media and on some social platforms — with users posting racist tropes — because Disney cast Ariel with a black actress. The trailer for the film made its debut earlier this year, setting off a debate about whether Ariel should be Black or White.
Rob Marshall, the film’s director, called critics’ complaints about casting a Black actor “small-minded,” in an interview with Vanity Fair. Many have argued that casting a Black actress in the role helps Black children feel represented in popular culture.
Disney first introduced a Black princess in 2009, with Tiana in “The Princess and the Frog.” But Disney has recast characters originally portrayed as White with actors of different races before, including its 1997 remake of “Cinderella” with Brandy, a Black actress.
Despite the controversy, the movie was among the most successful films ever to debut on Memorial Day, Box Office Mojo reported. Last year’s “Top Gun Maverick” tops that list with $160 million at the US box office over the long holiday weekend. “The Little Mermaid” was also bested by 2007’s “Pirates of the Caribbean: At World’s End” ($140 million), 2008’s “Indiana Jones and the Kingdom of the Crystal Skull” ($127 million) and 2006’s “X-Men: The Last Stand” ($123 million).
Disney’s live-action remake of “Aladdin” also debuted on Memorial Day weekend in 2019. That came in a hair lower than “The Little Mermaid” with an opening weekend haul of $116.8 million.
Including international ticket sales, “The Little Mermaid” brought in $185.8 million over the weekend.
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Post by veu on May 31, 2023 3:30:54 GMT -5
Source: www.hindustantimes.com/entertainment/hollywood/the-little-mermaid-makes-a-splash-in-the-live-action-remake-and-dominates-the-memorial-day-box-office-101685357100980.htmlThe Little Mermaid makes a splash in the live-action remake and dominates the Memorial Day box office By Prapti Upadhayay May 31, 2023 01:33 PM IST
"The Little Mermaid" makes a dazzling return to the big screen, earning a projected $118 million, ranking 5th in Memorial Day box office history. Thirty-five years after captivating audiences with the animated tale of Ariel, the flame-haired siren of the sea, "The Little Mermaid" returns to the big screen in a live-action remake that dominated the Memorial Day weekend box office. The Disney release is set to make a massive splash, projected to debut with an impressive $118 million over the four-day holiday period, with $96 million of that coming in over the three-day frame. This achievement cements its place as the fifth-highest Memorial Day opening in history.
The Little Mermaid movie revieThe Little Mermaid" makes a stunning live-action comeback, ruling the Memorial Day box office with a projected $118 million debut.w: Halle Bailey stars as Ariel in the new live-action film. The Little Mermaid movie revieThe Little Mermaid" makes a stunning live-action comeback, ruling the Memorial Day box office with a projected $118 million debut.w: Halle Bailey stars as Ariel in the new live-action film. The film drew in fans from multiple generations, including those who fell in love with Ariel during her original animated adventure in 1988, as well as younger audiences who have grown up watching the movie through various mediums such as DVDs, television, and streaming services.
"'The Little Mermaid' is a classic," said Tony Chambers, Disney's head of distribution. "For many people of my age, along with 'Beauty and the Beast,' it holds a special place as their favorite animated movie. It transports them back to their childhood, and this live-action remake provides the perfect opportunity for them to pass on that love to the next generation."
Directed by Rob Marshall, the live-action "Little Mermaid" showcases Halle Bailey in the titular role of Ariel, with Melissa McCarthy portraying the malevolent sea witch Ursula. The film boasts an ensemble cast that includes Javier Bardem, Awkwafina, Jacob Tremblay, and Daveed Diggs. The breathtaking visuals of Ariel's underwater world required a massive amount of CGI, truly bringing the ocean home to life.
The production of "The Little Mermaid" came with a hefty price tag of $250 million, making its global success vital for financial success. Internationally, the film has already grossed an impressive $68.3 million from 51 markets.
Breaking down the domestic audience demographics, 68% of moviegoers were female, while 25% fell into the 25 to 34 age range. Children accounted for 22% of the opening weekend crowds, showcasing the film's broad appeal across different demographics.
Disney's strategy of transforming beloved animated classics into live-action adaptations has proven successful, with hits like "Aladdin," "Beauty and the Beast," and "The Lion King" capturing the hearts of audiences worldwide. With the overwhelming success of "The Little Mermaid," it's clear that Disney will continue to tap into its vast library of animated properties for future live-action reboots.
While "The Little Mermaid" made waves at the box office, other films had mixed results. "Fast X," the tenth installment in the "Fast and Furious" franchise, saw diminishing returns domestically, with an estimated $23 million in its second weekend. However, it remains a global hit, expected to surpass $500 million in worldwide earnings, solidifying its position as one of the year's highest-grossing films.
Also Read | The Little Mermaid review: Disney’s most soulless, pointless live-action remake yet Disney's "Guardians of the Galaxy, Vol. 3" secured third place with $20 million, bringing its domestic total to an impressive $300 million. Meanwhile, "The Super Mario Bros. Movie" from Universal and Illumination continued its successful run, adding $6.3 million to its already impressive domestic earnings of $560.9 million.
Not every film fared as well. Sony and Legendary's action comedy "The Machine," the Lionsgate release "About My Father," and Gerard Butler's "Kandahar" from Open Road and Briarcliff struggled to find an audience, earning lackluster figures at the box office.
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Post by veu on May 31, 2023 3:32:13 GMT -5
Source: www.businessinsider.com/the-little-mermaid-movie-box-office-defies-backlash-review-bombing-2023-5?r=US&IR=T'The Little Mermaid' defied backlash and review-bombing by opening at No. 1 Grace Mayer May 30, 2023, 11:26 PM CEST
Halle Bailey's casting as Ariel in "The Little Mermaid" was met with racist backlash from some internet commenters. The movie has since opened at No. 1 in the US. Disney "The Little Mermaid" debuted this weekend and was "review-bombed" on some movie-review sites. Despite this, it became the fifth highest-grossing release on Memorial Day weekend in history, per IMDb. The film reeled in a $117.5 million in US box-office earnings.
Since Disney announced its live-action remake of "The Little Mermaid," the film has been targeted with online hate, namely racist complaints about Halle Bailey being cast as the mermaid Ariel.
But that didn't stop it from taking the top spot at the weekend box office upon its release in the US.
The movie, which arrived in theaters on May 26, has received mixed reviews from critics. But it appears many of the online audience reviews have been artificially impacted by "review-bombing" — or when people swarm online movie review sites with negative ratings in an attempt to hinder the success of a film.
Of the 34,000 ratings the film received on IMDb, over 14,000 were 1-star reviews. The flood of these reviews caused IMDb to note on its review page, which allows registered users to rate movie titles on a scale of 1 to 10, that the film had attracted "unusual voting activity."
The disclaimer on IMDb's website reads: "Our rating mechanism has detected unusual voting activity on this title. To preserve the reliability of our rating system, an alternative weighting calculation has been applied."
Currently, the film sits at a 7-star rating on IMDb. Critics on Rotten Tomatoes have given it a 68% score, while the audience score, composed of over 5,000 ratings, sits at 95%. The movie received an "A" rating from CinemaScore, a firm that polls moviegoers on a film's opening night.
Despite backlash and review-bombing, the film had a notable opening weekend for box office earnings: The film was the fifth highest-grossing release on Memorial Day weekend in history, per IMDb. It reeled in $117.5 million in US box-office earnings through the Memorial Day weekend. The same time last year, "Top Gun: Maverick" debuted and drew in $160.5 million in US box office sales, the highest grossing release over the holiday weekend of all time.
'The Little Mermaid" ticket sales did beat out Disney's 2019 live-action remake of "Aladdin," which grossed $116.8 million when it opened on Memorial Day.
Box offices sales are still down by nearly 25% compared to pre-pandemic sales, per Axios. But if the "Aladdin" world-wide box office earnings of over $1 billion is any indicator, "The Little Mermaid" could be expected to deliver around that number in global ticket sales.
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Post by veu on May 31, 2023 3:33:01 GMT -5
Source: variety.com/2023/film/box-office/the-little-mermaid-fast-x-uk-box-office-1235628959/‘The Little Mermaid’ Makes Splashy Debut Atop U.K. Box Office
By Naman Ramachandran
Disney’s “The Little Mermaid” made a splashy debut at the U.K. and Ireland box office, topping the charts with £5 million ($6.2 million), per numbers from Comscore.
The film accounted for 49% of all ticket sales across the three-day weekend, according to Disney.
In its second weekend, Universal’s “Fast X” held strong with £2.2 million in second place for a total of £10.2 million. In third position, in its fourth weekend, Disney’s “Guardians Of The Galaxy Vol. 3” collected £1.5 million for a total of £31.6 million.
Universal’s “The Super Mario Bros. Movie” earned £292,155 in fourth place in its eighth weekend for a total of £52.2 million. Warner Bros.’ “Hypnotic” rounded off the top five, debuting with £217,252.
There were two more debuts in the top 10. Sony’s “Sisu” bowed in sixth place with £144,567 while National Amusements/Vue’s concert film “Tomorrow X Together World Tour – Act: Sweet Mirage – Live” debuted in eighth position with £66,961.
Highlights of the upcoming weekend include a mix of wide releases, festival favorites and re-releases of classics. Opening across more than 300 sites each are Sony’s “Spider-Man: Across The Spider-Verse,” Disney’s “The Boogeyman” and Altitude’s “Mad About The Boy – The Noel Coward Story.”
Curzon is releasing Venice 2022 title “Amanda,” Vertigo Berlin 2023 film “Reality” and Miracle/Dazzler Toronto 2022 selection “Carmen.”
Ahead of its impending Bruce Lee 4K UHD Blu-ray box set release, Arrow Films is bowing for a limited time the late martial arts star’s “The Way Of The Dragon,” “Fist of Fury,” “The Big Boss” and “Game of Death.” BFI is releasing a 4K remaster of Jean-Luc Godard’s “Contempt,” while Park Circus is opening a 4K restoration of Ridley Scott’s “Thelma & Louise.”
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Post by veu on May 31, 2023 14:57:06 GMT -5
Source: www.cinemotore.com/?p=240731LA SIRENETTA SOPRA I 5 MILIONI Pubblicato il 31 maggio 2023
SITUAZIONE INCASSI – DATI CINETEL
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Top 3 incassi ieri – DATI CINETEL
1 USA – LA SIRENETTA € 451.376 – € 5.128.433
2 USA – FAST X € 154.708 – € 9.852.863
3 ITA – RAPITO € 51.662 – € 556.443
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TOP 5 – Maggiori incassi della stagione – DATI CINETEL
1* USA – AVATAR – LA VIA DELL’ACQUA – 44.7 mil di euro (Uscita: 14/12) – The Walt Disney Company Italia
2* USA – SUPER MARIO BROS – IL FILM – 20.2 mil di euro (Uscita: 5/4) – Universal Pictures International Italy
3* USA – MINIONS 2 – COME GRU DIVENTA CATTIVISSIMO 14.7 milioni di euro (Uscita: 18/8) – Universal Pictures International Italy
4* USA – GUARDIANI DELLA GALASSIA VOL. 3 – 10.4 mil di euro (Uscita: 3/5) – The Walt Disney Company Italia
5* USA – FAST X – 9.8 mil di euro (Uscita: 18/5) – Universal Pictures International Italy
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Post by veu on May 31, 2023 14:57:23 GMT -5
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Post by veu on Jun 2, 2023 4:24:29 GMT -5
Source: www.badtaste.it/cinema/articoli/sirenetta-disney-punto-pareggio-box-office/La sirenetta: la Disney potrebbe non raggiungere il punto di pareggio al box-office
Andrea Bedeschi 1 giugno 2023 alle 09:54 · aggiornato il 1 giugno 2023 alle 09:55 Cinema Articoli
Come ogni live action Disney basato su un classico d’animazione dello studio, anche La sirenetta di Rob Marshall ha fatto e sta facendo discutere in ogni dove, anche per via delle “attività insolite” registrate su siti come IMDb in materia di review bombing (ECCO TUTTI I DETTAGLI).
L’articolo pubblicato qualche ora fa da Deadline si concentra però non tanto su questioni collegate al boicottaggio online, quanto alle performance che il blockbuster sta avendo nei cinema americani e internazionali. E lo fa dipingendo uno scenario – ancora del tutto ipotetico sia chiaro – non particolarmente roseo in termini commerciali.
Già perché La sirenetta, al momento, sta camminando su un sentiero ben differente da quello che, solitamente, viene battuto dai live action della Casa di Topolino registrando delle performance domestiche migliori rispetto a quelle internazionali.
Stando alle proiezioni d’incasso, la pellicola dovrebbe raccogliere, a fine corsa, fra i 300 e i 350 milioni in nordamerica e i 260 milioni all’estero. Per darvi un’idea delle proporzioni fra mercato interno e internazionale di un altro film della Disney basato su un classico animato uscito nella stessa finestra di La sirenetta, Aladdin: in quel caso dai mercati al di fuori degli Stati Uniti e Canada era arrivato ben il 66.3% degli incassi del tentpole (fonte: Box Office Mojo).
La testata spiega che se La sirenetta dovesse realmente assestarsi su un botteghino ben inferiore a quello di Aladdin (che aveva superato di poco il miliardo di dollari), ma comunque intorno ai 560-600 milioni, il lungometraggio supererebbe in ogni caso il punto di pareggio generando anche un profitto superiore ai settanta milioni di dollari. Le cose cambierebbero in maniera drastica se, però, il box-office del blockbuster dovesse assestarsi su numeri più bassi, anche tenendo conto del fatto che nei cinema cinesi si è rivelato un autentico flop (anche al netto della maggior percentuale che viene trattenuta dalle sale in quel mercato, pari a circa il 75%). Considerati i 250 milioni di dollari di budget e i 140 che, secondo Deadline, la Disney ha speso in P&A, qualsiasi risultato intorno ai 400 milioni di dollari potrebbe cominciare a generare delle perdite milionarie in ambito theatrical. Perdite che verrebbero poi chiaramente mitigate dalle revenue ancillarie – ovvero grazie allo sfruttamento in home video digital e non, lo streaming e i diritti per i passaggi in televisione – ma si tratterebbe di un risultato poco esaltante per una Disney che, anche nel corso del 2022, si è aggiudicata i tre maggiori flop al botteghino dell’anno (ECCO TUTTI I DETTAGLI).
In La Sirenetta, uscito nelle sale il 24 maggio, Halle Bailey interpreta Ariel assieme a Jonah Hauer-King (Eric), Jacob Tremblay (Flounders), Daveed Diggs (Sebastian) e Awkwafina (Scuttle), mentre Melissa McCarthy interpreta Ursula e Javier Bardem re Tritone.
Trovate tutte le informazione sul film nella nostra scheda. Cosa ne pensate? Ditecelo nei commenti!
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Post by veu on Jun 2, 2023 4:25:28 GMT -5
Source: deadline.com/2023/05/little-mermaid-box-office-profit-loss-halle-bailey-1235383099/‘Little Mermaid’ Swimming Against Strong Tides At Overseas Box Office, Leaving Break-Even In Question
By Anthony D'Alessandro Editorial Director/Box Office Editor
May 31, 2023 1:00pm
In a rare situation for a Disney tentpole, particularly a live-action title based on a treasured classic animated musical, The Little Mermaid looks to bank more at the domestic box office ultimately than overseas, with $300M-$350M U.S./Canada to $260M abroad.
At that level, per finance sources, off a reported $250M production cost and $140M global marketing spend, The Little Mermaid could very well break-even. However, anything in the low $400M global threshold and this fish is apt to be sinking to a loss of around $20M.
“Not a huge disappointment, but a disappointment, nonetheless,” one film finance insider told Deadline, given the blockbuster streak often associated with Disney. The studio’s summer slate remains in a precarious position after it boldly world premiered two major titles in Cannes to lackluster reviews: Indiana Jones and the Dial of Destiny (49% Rotten Tomatoes) and Pixar’s Elemental (58% Rotten, $40M projected U.S. opening).
Little Mermaid‘s ebb tide at the box office is extreme when juxtaposed against the high water mark seen from the last Memorial Day Disney live action feature adaptation of a toon, Aladdin, back in 2019. That Will Smith pic cleared $1.05 billion worldwide, 66% of that gross generated abroad which also counted $53.4M from China. Little Mermaid‘s China ticket sales were non-existent with a $2.5M start. Given the quick burn of U.S. titles in the PRC, some believe that the Rob Marshall-directed musical may not even get to a double digit final gross there.
Should Little Mermaid break even, it would be a rare feat for a tentpole to do so on the back of its domestic box office. Typically a tentpole sees 60% of its global box office total (or more) coming from overseas. Typically Disney titles seeing 50/50 splits between domestic and international box office are movies such as 2018’s Christopher Robin and 2016’s Pete’s Dragon.
Again, the slowdown with Little Mermaid, despite a strong start stateside of $118.8M over the 4-day Memorial Day holiday (ahead of Aladdin‘s $116.8M) and a running total through yesterday of $130.2M, stems from the backlash the pic has received in certain offshore markets (i.e. Korea, China, France, Germany) over the casting of star Halle Bailey in the title role as well as review-bombing. Hopeful box office sources maintain that the pic’s opening in Japan, as well as buoyant results in Mexico ($8.5M), UK ($6.3M), Italy ($4.7M), Brazil ($4M) and Australia ($4M), will get The Little Mermaid to a final tally of $260M overseas.
In a break-even scenario off a $560M global box office (meaning a net profit of $71M before participations and residuals are accounted for), we’re told that Little Mermaid‘s global film revenues would amount to $547M against its combined production, global theatrical and home entertainment marketing expenses of $476M. The pic’s revenues broken down include $267M in global theatrical film rentals, $100M net in domestic pay/free TV and what Disney pays itself to put the movie on Disney+, $100M in global home entertainment (DVD, digital), and $80M in international TV and streaming.
This weekend, Little Mermaid encounters competition from Sony Animation’s Spider-Man: Across the Spider-Verse, which is expected to do $80M-$90M in U.S./Canada. However, that movie is largely a fanboy draw, and not expected to crimp Little Mermaid‘s fins. Hence, the second weekend hold for Little Mermaid looks to be around around $40M, -58%. Aladdin posted a second weekend of $44.9M, -53%, and ended its domestic run at $355.5M.
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