The Little Mermaid Budget and Box-Office

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Source: screenrant.com/the-little-mermaid-2023-budget-box-office-prediction/

How Much The Little Mermaid Cost To Make (& What Box Office It Needs To Succeed)
By Jordan Williams
Published 8 hours ago



Disney's CGI-heavy The Little Mermaid film has a big budget akin to the studio's recent live-action remakes, but a big box office return is in store.
Halle Bailey in The Little Mermaid with money floating around her

Disney’s live-action The Little Mermaid remake has a high budget with big box office expectations as the studio hopes to have its next big blockbuster smash. The star-studded cast of The Little Mermaid’s live-action remake tackles new songs, extended sequences, and the classic beloved tale of the mermaid princess Ariel, who makes a deal with the villainous Ursula to exchange her voice for legs in order to walk on land and fall for Prince Eric. The re-imagining of the beloved 1989 animated classic already has one of the best critical responses of any Disney live-action remake so far, with a 71% Rotten Tomatoes score ahead of release.

As is expected with the technological advancements, bigger scope of the stories, and star power, Disney’s many live-action remakes of animated classics have significantly higher budgets than the original movies. Of course, the big-budget live-action remakes have also yielded substantially higher box office returns, with several of Disney’s adaptations since 2010, such as Alice in Wonderland, Aladdin, Beauty and the Beast, and The Lion King, earning over $1 billion worldwide. While 2023’s The Little Mermaid won’t need to be Disney’s highest-grossing live-action remake to succeed at the box office, the movie requires a much bigger return than the animated original to recuperate the cost of its huge budget.

The Original Little Mermaid Movie's Budget & Box Office Performance



Disney’s 1989 The Little Mermaid movie had a $40 million budget, which was still a relatively big cost for an animated film at that time. In comparison, contemporary Disney animated hits had significantly smaller budgets, such as The Fox and the Hound costing $12 million, Beauty and the Beast costing $25 million, and Aladdin costing $28 million. In fact, the closest animated classic to The Little Mermaid with a similar budget was 1985’s The Black Cauldron, which cost $44 million but bombed with a $21 million box office return.

Thankfully, Disney’s original The Little Mermaid justified its bigger budget to become one of the studio’s biggest animated box office successes at the time. The Little Mermaid movie has a lifetime box office gross of $211 million (via Box Office Mojo), which is less than half the accumulated total of 1991’s Beauty and the Beast or 1992’s Aladdin. Still, The Little Mermaid was a big success for Disney in its original run, and would eventually earn back over five times its original budget. Disney’s remake has a much taller order to fulfill at the box office, however, on account of its massive budget.

The Little Mermaid 2023's Budget Is Estimated Around $200 Million


Custom image of Halle Bailey as Ariel and Ariel and Eric in a boat together in The Little Mermaid.

Disney has yet to release the official numbers for The Little Mermaid 2023’s budget, but the total cost is estimated to be approximately $200 million. This number would put the live-action remake’s budget around the same total box office accumulation of the original movie. Still, the higher cost makes sense when considering the CGI necessities. Most of Disney’s CGI-realism heavy live-action remakes came in at similar budgets, such as Aladdin costing $183 million, Beauty and the Beast having a $160 million production budget, and The Lion King reportedly racking up an estimated $260 million budget.

In reference to Disney’s theatrically-released live-action remakes, The Little Mermaid’s massive scale with substantial underwater CGI makes a budget of $200-250 million plausible. While The Little Mermaid’s high cost doesn’t make it the most expensive Disney live-action remake, its budget comes close to that of the highest-grossing Disney remake The Lion King, which made over $1.6 billion at the box office following its 2019 release. The Little Mermaid’s box office isn’t expected to reach such massive heights, but the 2023 movie will still doubtlessly earn enough to break even and become another financial success story for Disney.

The Little Mermaid Needs At Least $500 Million At The Box Office


Halle Bailey as Ariel looking out from behind a rock in The Little Mermaid

Based on the $200 million estimate of The Little Mermaid’s budget, the Disney movie needs to make at least $500 million at the box office in order to be a success. The general rule of thumb is for a movie to earn back at least 2.5 times its budget, so if The Little Mermaid’s box office comes in between $500-625 million, then Disney’s latest live-action remake will have been victorious. Still, the studio is most likely eyeing a number closer to $1 billion dollars at the box office before The Little Mermaid starts streaming on Disney Plus.

The Little Mermaid earning over $625 million at the box office before the end of its theatrical run is reasonable, given the movie’s long hype, holiday release date over Memorial Day weekend, and potential for long legs throughout the summer. Disney doesn’t have any other big-budget PG movies hitting theaters this summer, so The Little Mermaid will seemingly have a grasp on the younger audience in theaters until at least the beginning of fall. According to Deadline, The Little Mermaid is projected to earn around $110 million at the domestic box office over opening weekend, so if these numbers stay strong in the following weeks, the live-action remake should be able to sail toward a $1 billion total.

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Source: variety.com/2023/film/news/little-mermaid-box-office-memorial-day-holiday-weekend-1235623771/

Box Office: ‘The Little Mermaid’ Swimming to $120 Million-Plus Over Memorial Day Weekend


THE LITTLE MERMAID, Halle Bailey as Ariel, 2023. ph: Giles Keyte / © Walt Disney Studios Motion Pictures / Courtesy Everett Collection
©Walt Disney Co./Courtesy Everett Collection

Disney’s “The Little Mermaid” is poised to make a box office splash over Memorial Day weekend. The big-budget remake is projected to earn a mighty $100 million from 4,300 North American theaters in its first three days of release and $120 million to $125 million by Monday’s holiday.

Based on those estimates, it’ll be the fourth movie (and third from Disney) this year to clear the $100 million mark in its debut, following “The Super Mario Bros. Movie” ($146 million), “Guardians of the Galaxy Vol. 3” ($118 million) and “Ant-Man and the Wasp: Quantumania” ($106 million).

Rob Marshall directed “The Little Mermaid,” which looks like it’ll be one of Disney’s more successful live-action adaptations. The studio has revisited classics like “The Lion King,” “Beauty and the Beast” and “Aladdin,” — all of which cracked $1 billion globally — as well as the less commercially embraced “Mulan” and “Dumbo,” to varying degrees of box office glory.

By comparison, 2019’s “The Lion King” enjoyed a mammoth $191 million debut, 2019’s “Dumbo” opened to a tepid $45 million and 2019’s “Aladdin” collected $91 million to start. (Apparently, 2019 was a huge year for Disney remakes.) Meanwhile, the first of the studio’s live-action reimaginings in 2017’s “Beaty and the Beast” and 2016’s “Jungle Book,” launched with $174 million and $103 million, respectively.

“The Little Mermaid” had a budget close to $250 million, which grew because of unexpected COVID-related production delays and health and safety costs, so it will need to resonate across the globe to turn a profit. The movie lands day-and-date in nearly every key international market, where it’s expected to generate $80 million over the weekend.

“The Little Mermaid” will take the No. 1 spot on domestic box office charts from Universal’s action-adventure “Fast X,” which opened last weekend with an uninspired $67 million. Now in its sophomore outing, the 10th entry in the high-octane franchise is estimated to add $27 million to $30 million over the weekend. “Fast X” is faring far better at the global box office with $344 million, including $271 million internationally.

A remake of Disney’s 1989 animated classic, “The Little Mermaid” tells the story of King Triton’s youngest daughter Ariel, who is fascinated with the world above. So she makes a deal with her evil aunt Ursula to transform into a human in exchange for her dulcet pipes. She has three days to make a prince named Eric fall in love with her or she’ll turn back into a mermaid and belong to Ursula forever.

In Variety’s review, chief film critic Peter Debruge praised the performances of Halle Bailey and Melissa McCarthy, who play Ariel and Ursula, saying that Marshall found “the right actors to reinvent its most iconic roles.”

“Between Bailey’s wide-eyed urchin and McCarthy’s over-the-top octo-hussy,” he wrote, “the movie comes alive in a way that gives young audiences something magical to identify with, and fresh mermaid dreams to aspire to.”

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Great success in Italy.

Source: www.badtaste.it/cinema/articoli/incassi-italia-sirenetta-600-mila-euro-mercoledi/

Incassi Italia: La Sirenetta parte con oltre 600 mila euro mercoledì

Andrea Francesco Berni
25 maggio 2023 alle 10:02 · aggiornato il 25 maggio 2023 alle 10:03
Cinema Articoli

Esordio molto incoraggiante per La Sirenetta al box-office italiano mercoledì 24 maggio: il film della Disney ha debuttato infatti con 634 mila euro, una cifra praticamente identica a quella di Ant-Man: and the Wasp: Quantumania qualche mese fa e di poco inferiore ai 750 mila euro di Aladdin nel 2019. Trattandosi di un film per famiglie non particolarmente frontloaded, è un dato molto interessante se si pensa che nel weekend verosimilmente ci sarà un forte rimbalzo.

Al secondo posto, continua la sua corsa Fast X, con altri 341 mila euro (una tenuta encomiabile negli infrasettimanali) e un totale di 7.7 milioni di euro in una settimana.

Al terzo posto, ben distante, Guardiani della Galassia Vol. 3 incassa 61 mila euro e sfiora i 10 milioni complessivi, che supererà oggi. Al quarto posto l’evento di Makoto Shinkai Night, con 42 mila euro, mentre chiude la top-five Il sol dell’avvenire: il film di Nanni Moretti non ha avuto un particolare rimbalzo per via di Cannes (ma un eventuale premio potrebbe cambiare tutto), e sale a 3.7 milioni di euro.

INCASSI ITALIA 24 MAGGIO 2023
La Sirenetta (The Little Mermaid): €634,796 – Tot. €634,818
Fast X: €341,036 – Tot. €7,701,730
Guardiani Della Galassia Vol. 3 (Guardians of the Galaxy Vol. 3): €61,498 – Tot. €9,981,778
Makoto Shinkai Night (Il Giardino Delle Parole + Your Name.): €42,123 – Tot. €87,484
Il Sol Dell’ Avvenire: €9,299 – Tot. €3,718,277
Royal Opera House 2022/2023: €7,715 – Tot. €120,928
La Quattordicesima Domenica Del Tempo Ordinario: €6,704 – Tot. €794,220
Super Mario Bros – Il Film (The Super Mario Bros. Movie): €6,522 – Tot. €20,172,812
Ritorno a Seoul (Retour a Seoul): €6,212 – Tot. €189,515
Book Club 2 – Il Capitolo Successivo (Book Club 2: The Next Chapter): €5,401 – Tot. €449,684
Fonte: Cinetel

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Great success in France.

Source: www.boxofficepro.fr/box-office-1er-jour-la-petite-sirene-surnage/

Box-office 1er jour : La Petite Sirène surnage

Chiffres • Tanguy Colon • 25 mai 2023

Le remake live du classique animé de Disney domine tranquillement un marché qui, en dehors des films cannois, est à la peine.
Beau plongeon pour La Petite Sirène qui réalise le 7e meilleur démarrage de l’année, hors avant-premières, derrière deux autres films Disney, Les Gardiens de la galaxie 3 et Ant-Man et la Guêpe : Quantumania. Dans le registre des versions live de classiques Disney, Ariel s’élance mieux que Dumbo (85 000 tickets en 2019) ou Cruella (69 000 billets en 2021), mais en dessous de La Belle et la Bête (269 000 entrées en 2017).

Deux titres cannois cru 2023 complètent le podium. D’un part, présenté à Cannes Première, L’Amour et les Forêts chez Diaphana séduit 30 000 cinéphiles et offre à Valérie Donzelli son meilleur démarrage comme réalisatrice, devant La guerre est déclarée (30 000 tickets en 2011). Malgré une programmation plus importante, le film démarre cependant moins bien que Victoria (36 000 billets en 2016) avec également Virgine Efira et Melvil Poupaud au générique.

D’autre part, projeté en Séance de minuit, Omar la fraise, premier long métrage d’Elias Belkeddar, signe un lancement plus calme, loin des 36 000 spectateurs réunis par Le monde est à toi de Romain Gavras en 2018, également sous pavillon Studiocanal.

Le reste du marché fait plutôt grise mine. Chez Sony, Les Chevaliers du Zodiaque perd sa bataille avec seulement 6 curieux en moyenne par séance et quelque 5 000 fans attirés. C’est un résultat six fois inférieur à celui des Chevaliers du Zodiaque – La Légende du Sanctuaire, distribué par Wild Bunch en 2015 (30 000 entrées).

Débuts compliqués également pour La Maleta chez KMBO, le thriller de Jorge Dorado, malgré une programmation solide, ne rééditant pas la performance de Que Dios nos perdone de Rodrigo Sorogoyen (11 000 billets en 2017) ou La Isla Minima d’Alberto Rodriguez (9 000 tickets en 2015).

Enfin, L’Odeur du vent, premier film de l’Iranien Hadi Mohaghegh, capte 1 000 cinéphiles, légèrement moins que le démarrage de Juste une nuit, de son compatriote Ali Asgari, qu’avait aussi distribué Bodega.

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Source: www.hollywoodreporter.com/movies/movie-news/little-mermaid-box-office-memorial-day-opening-1235500751/

Box Office: ‘The Little Mermaid’ to Swim to $120M Memorial Day Opening
The live-action redo of the iconic animated Disney film, starring Halle Bailey as Ariel, is also setting sail overseas.

BY PAMELA MCCLINTOCK

Plus Icon

MAY 25, 2023 10:47AM

The Little Mermaid is expected to swim to $120 million in its four-day domestic box office debut, making it one of the better Memorial Day weekend openings and marking the first 2023 summer tentpole targeting females.

Overseas, the movie is tracking for an $80 million opening through Sunday.

Rob Marshall directs the live-action remake of Disney’s beloved animated film. The classic tale stars Halle Bailey as Ariel, the spirited young mermaid who makes a dangerous deal with the evil sea witch Ursula (Melissa McCarthy) in order to experience life on land and meet the dashing Prince Eric (Jonah Hauer-King). The pact, however, poses great risk to her father’s watery kingdom.

The cast also includes Daveed Diggs, Awkwafina, Javier Bardem, Jacob Tremblay, Noma Dumezweni and Art Malik.

Bailey’s performance as Ariel has drawn praise from critics amid a racist backlash from social media commenters protesting the casting of a Black actress in the title role. Disney insiders don’t expect these protestations to hurt the film in North America, but are waiting to see how the movie plays in certain overseas markets.

If indeed opening to $120 million, Little Mermaid would mark the fifth biggest domestic start for Memorial Day weekend, a ranking currently occupied by Disney’s live-action Aladdin, which opened to $116.8 million over the four-day holiday.

The Little Mermaid‘s four-day haul is expected to include a three-day gross of $100 million. Presales are pacing well ahead of Aladdin, but behind fellow live-action remakes Beauty and the Beast and The Lion King.

Interest is being driven by girls, moms and other females, similar to Beauty and the Beast, whose audience was 70 percent female.

The movie features a score from multiple Oscar winner Alan Menken, as well as new songs from Lin-Manuel Miranda.

Action-comedy The Machine and Robert De Niro comedy About My Father also open nationwide but aren’t expected to clear more than $5 million or $6 million in their domestic debuts.

The Machine, from Screen Gems, stars Bert Kreischer and is inspired by the comedian’s stand-up act of the same name. Mark Hamill co-stars.

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Great success in Italy.

Source: www.badtaste.it/cinema/articoli/incassi-italia-sirenetta-milione-euro/

Incassi Italia: La Sirenetta supera il milione di euro
Andrea Francesco Berni
26 Maggio 2023 alle 09:28 · aggiornato il 26 Maggio 2023 alle 09:29
Cinema Articoli

È sempre La Sirenetta a mantenersi in testa alla classifica italiana giovedì 25 maggio: il film Disney raccoglie altri 489 mila euro, superando il milione complessivo, per un totale di 1.1 milioni di euro.

Seconda posizione per l’evento Roger Waters – This is not a Drill, che incassa 272 mila euro in un giorno. Al terzo posto troviamo Fast X, che registra un netto calo e incassa 265 mila euro, portandosi a sfiorare gli otto milioni di euro complessivi.

Debutta al quarto posto Rapito: il film di Marco Bellocchio, in concorso a Cannes, incassa 57 mila euro nel suo primo giorno di sfruttamento. Chiude la top-five Guardiani della Galassia Vol. 3, che con 42 mila euro supera i 10 milioni di euro complessivi.

Le altre nuove uscite della settimana: Renfield al sesto posto incassa 16 mila euro, Daliland al settimo incassa 9300 euro. Nona posizione per Sanctuary – Lui fa il gioco. Lei fa le regole, con 5700 euro.


INCASSI ITALIA 25 MAGGIO 2023

La Sirenetta (The Little Mermaid): €489,288 – Tot. €1,131,714
Roger Waters This Is Not A Drill – Live From Prague: €272,464 – Tot. €272,464
Fast X: €265,185 – Tot. €7,968,906
Rapito: €57,606 – Tot. €57,606
Guardiani Della Galassia Vol. 3 (Guardians of the Galaxy Vol. 3): €42,623 – Tot. €10,024,468
Renfield: €16,990 – Tot. €16,990
Daliland: €9,313 – Tot. €9,313
Il Sol Dell’ Avvenire: €8,698 – Tot. €3,727,271
Sanctuary – Lui Fa Il Gioco. Lei Fa Le Regole: €5,723 – Tot. €9,394
Super Mario Bros – Il Film (The Super Mario Bros. Movie): €3,338 – Tot. €20,176,151

Fonte: Cinetel

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Source: deadline.com/2023/05/box-office-the-little-mermaid-1235380526/

‘Little Mermaid’ Splashing To $10M+ In Previews – Early Box Office Read

By Anthony D'Alessandro


THE LITTLE MERMAID, from left: Scuttle (voice: Awkwafina), Flounder (voice: Jacob Tremblay), Halle Bailey as Ariel, 2023. © Walt Disney Studios Motion Pictures / Courtesy Everett Collection Disney

EXCLUSIVE, late Thursday PM: Sources are telling us that Disney’s Rob Marshall directed The Little Mermaid is singing some high notes tonight of $10M+ in previews. Should that figure exceed $10.8M it will rep the 6th highest preview performance among PG and G rated titles in motion picture history. Tracking pegged the Halle Bailey movie at a $120M 4-day start over Memorial Day.

Remember, that preview cash is made up of Wednesday 6PM fan screenings at 500 premium screen theaters and early shows which began at 3PM today.

Even more impressive, Little Mermaid‘s preview figure bests that of Disney’s live action take of animated toon, Aladdin, from Memorial Day weekend 2019; that Will Smith pic doing $7M before grossing $31.3M on its first Friday for a $116.8M 4-day. Little Mermaid also easily beats the $2.3M previews (8PM start) of 2015’s Cinderella, which had a $23M first day, $67.8M start. However, Little Mermaid is swimming slower than Disney’s live action Beauty and the Beast from 2017 which did $16.3M, for a $63.7M Friday and $174.7M opening.

Female skewing movies, like Twilight for instance, often get a bad rep for being front-loaded. However, once a mass-appealing Disney princess movie fires up from its opening, it doesn’t let go. Beauty and the Beast only eased around -2% between its Thursday previews/Friday and Saturday business. Frozen 2 was +19% over a similar period while Aladdin, which starred Princess Jasmine, only eased -4% between its Thursday night/Friday and Saturday.

Though critics on Little Mermaid waned to 68% fresh, audiences on Rotten Tomatoes are very happy at 95%

We’re just getting started here.

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In Italy The Little Mermaid is a huge success.

Source: www.badtaste.it/cinema/articoli/incassi-italia-sirenetta-due-milioni-euro-tre-giorni/

Incassi Italia: La Sirenetta vicino ai due milioni di euro in tre giorni

Andrea Francesco Berni
27 maggio 2023 alle 09:14 · aggiornato il 27 maggio 2023 alle 09:15
Cinema Articoli

È La Sirenetta a guidare la classifica italiana di venerdì 26 maggio al box-office italiano: il film Disney in live action raccoglie altri 728 mila euro (con la miglior media per sala), portandosi a quasi 1.9 milioni di euro in tre giorni. Trattandosi di un film per famiglie, sabato e domenica dovremmo assistere a una bella accelerata, e non è da escludere che La Sirenetta chiuda il weekend di cinque giorni abbondantemente sopra i cinque milioni.

Al secondo posto, tiene bene Fast X, con altri 402 mila euro e un totale di 8.3 milioni di euro: si tratta di un ottimo risultato che non viene penalizzato dalla concorrenza con La Sirenetta. A questo punto il film può ambire a superare i dieci milioni di euro entro la fine del weekend.

Chiude il podio Guardiani della Galassia Vol. 3, che incassa 74 mila euro e sale a 10.1 milioni di euro complessivi.

Al quarto posto Rapito incassa 72 mila euro e sale a 130 mila euro in due giorni, mentre chiude la top-five Renfield con 25 mila euro e un totale di 42 mila euro in due giorni.

INCASSI ITALIA 26 MAGGIO 2023
La Sirenetta (The Little Mermaid): €728,772 – Tot. €1,861,158
Fast X: €402,530 – Tot. €8,371,492
Guardiani Della Galassia Vol. 3 (Guardians of the Galaxy Vol. 3): €74,443 – Tot. €10,098,910
Rapito: €72,375 – Tot. €130,022
Renfield: €25,202 – Tot. €42,193
Il Sol Dell’ Avvenire: €12,714 – Tot. €3,740,093
Daliland: €11,293 – Tot. €20,606
Sanctuary – Lui Fa Il Gioco. Lei Fa Le Regole: €8,425 – Tot. €17,819
Super Mario Bros – Il Film (The Super Mario Bros. Movie): €6,504 – Tot. €20,182,654
Ritorno A Seoul (Retour A Seoul): €5,269 – Tot. €197,619

Fonte: Cinetel

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Source: deadline.com/2023/05/box-office-the-little-mermaid-1235380526/

‘Little Mermaid’ Singing Loudly With $125M Memorial Day Weekend Opening – Friday Update

By Anthony D'Alessandro

Anthony D'Alessandro
Editorial Director/Box Office Editor

May 26, 2023 2:49pm


THE LITTLE MERMAID, from left: Scuttle (voice: Awkwafina), Flounder (voice: Jacob Tremblay), Halle Bailey as Ariel, 2023. © Walt Disney Studios Motion Pictures / Courtesy Everett Collection
Disney

FRIDAY LATE AFTERNOON: As we told you, once a Disney princess film gets momentum, well, it’s wandering free at the box office. Such is the case for The Little Mermaid, which after $10.3M in previews is seeing $38M for Friday, which will result in a $105M 3-day, and a $125M 4-day opening at 4,320 theaters per sources.

‘The Little Mermaid’ Review: Rob Marshall’s Live Action Take On Disney Animated Classic Is A Winner Both Above And Under The Sea
Again, a great result for a predominantly female-skewing tentpole; it’s the smaller movies aimed at women that the marketplace is still on the fence about. Little Mermaid‘s success here with female moviegoers also paves the way for another big summer pic: Warner Bros’ Barbie at the end of July.

If the Rob Marshall-directed musical keeps pace, Little Mermaid will rank as the fourth-highest Memorial Day opening ever after Top Gun: Maverick ($160.5M last year), Pirates of the Caribbean: At World’s End ($153M, 2007), and Indiana Jones and the Kingdom of the Crystal Skull ($152M, 2008). Hands down, Little Mermaid buries Aladdin‘s 4-day start over the holiday of $116.8M to become the best for a live-action take on a Disney toon.

That preview figure of $10.3M is rolled into Friday’s figure and also counts $850K from the special Wednesday fan showtimes. Overall, Ariel’s preview number is the seventh-best ever for a PG- or G-rated title.

After Little Mermaid, May tentpole holdovers Universal’s Fast X and Disney’s Guardians of the Galaxy, Vol. 3 give the holiday weekend a spine. However, the counterprogramming– Legendary/Screen Gems’ The Machine, Lionsgate’s Sebastian Maniscalco comedy About My Father and Open Road/Briarcliff’s Gerard Butler movie, Kandahar, are for nothing. We’ll make sense of these pics’ fates as they make their way through the weekend. See numbers below.

1) Little Mermaid (Dis) 4,320 theaters, Fri $38M, 3-day $105M, 4-day $125M/Wk 1

2) Fast X (Uni) 4,088 (+42) theaters, Fri $6M (-79%), 3-day $21.8M (-67%), 4-day $27.2M, Total $112.1M/Wk 2 (read the review)

3) Guardians of the Galaxy, Vol. 3 (Dis) 3,940 (-510) theaters, Fri $5.4M (-36%) 3-day $20.6M (-36%) 4-day $26.6M, Total $306M/Wk 4 (read the review)
James Gunn’s MCU swan song will cross the $300M mark in its 24th day of theatrical release on Sunday. GOTG 2 hit that number in 17 days. The first Guardians took 44 days to the three-century mark stateside.

4) The Super Mario Bros Movie (Uni) 3,148 (-392) theaters, Fri $1.65M (-29%) 3-day $6.2M (-35%), 4-day $8.2M, Total $560.8M/Wk 8 (read the review)

5) The Machine (Leg/Sony) 2,409 theaters, Fri $2.4M 3-day $6.3M, 4-day $7.8M/Wk 1
The is right where Sony was expecting this service deal to come in. Critics are asking themselves why they sat through it at 33%, but comedian Bert Kreischer has a fanbase at 96%. (Read the review.)

6) About My Father (LG) 2,464 theaters, Fri $1.3M 3-day $3.8M 4-day $4.7M/ Wk 1
Currently this is slightly under what Lionsgate was expecting. One would think the Sebastian Maniscalco crowd would be showing up. Critics don’t get it at 30% Rotten, audiences do get the joke at 75%. (Read the review)

7) Kandahar (OR/Briar) 2,105 theaters, Fri $550K 3-day $1.64M 4-day $2M /Wk 1
The meat-and-potatoes action movie is play for guys with the plan to get this pic straight into its ancillaries, where it will make bank. Remember this happened with the Lionsgate/STX Guy Ritchie title Operation Fortune: Ruse de Guerre (which opened to $3.1M in March and ended at $6.4M after 21 days in theaters). Critics are at 43% Rotten, audiences better at 75%. (Read the review.)

8) You Hurt My Feelings (A24) 912 theaters, Fri $300K 3-day $890K 4-day $1.1M /Wk 1
The upscale comedy starring Julia Louis-Dreyfus and directed by Nicole Holofcener generated lots of laughs at its Sundance premiere. Rotten Tomatoes critics are 95% certified fresh on it, but RT audiences not so much at 57%. (Read the review.)

EXCLUSIVE, late Thursday PM: Sources are telling us that Disney’s Rob Marshall-directed The Little Mermaid is singing some high notes tonight of $10M+ in previews. Should that figure exceed $10.8M it will rep the 6th highest preview performance among PG and G rated titles in motion picture history. Tracking pegged the Halle Bailey movie at a $120M 4-day start over Memorial Day.

Remember, that preview cash is made up of Wednesday 6PM fan screenings at 500 premium screen theaters and early shows which began at 3PM today.

Even more impressive, Little Mermaid‘s preview figure bests that of Disney’s live action take of animated toon, Aladdin, from Memorial Day weekend 2019; that Will Smith pic doing $7M before grossing $31.3M on its first Friday for a $116.8M 4-day. Little Mermaid also easily beats the $2.3M previews (8PM start) of 2015’s Cinderella, which had a $23M first day, $67.8M start. However, Little Mermaid is swimming slower than Disney’s live action Beauty and the Beast from 2017 which did $16.3M, for a $63.7M Friday and $174.7M opening.

Female skewing movies, like Twilight for instance, often get a bad rep for being front-loaded. However, once a mass-appealing Disney princess movie fires up from its opening, it doesn’t let go. Beauty and the Beast only eased around -2% between its Thursday previews/Friday and Saturday business. Frozen 2 was +19% over a similar period while Aladdin, which starred Princess Jasmine, only eased -4% between its Thursday night/Friday and Saturday.

Though critics on Little Mermaid waned to 68% fresh, audiences on Rotten Tomatoes are very happy at 95%

We’re just getting started here.

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Source: variety.com/2023/film/news/little-mermaid-box-office-previews-1235625709/

Box Office: ‘The Little Mermaid’ Makes $10.3 Million in Previews

By Jordan Moreau


Little Mermaid Preview Oscars
Courtesy of ABC / Disney

Disney’s live-action remake of “The Little Mermaid” is beginning its box office swim with $10.3 million in previews. It opens in 4,320 theaters on Friday.

Thursday’s preview haul is the seventh-highest ever for a G- or PG-rated movie. “The Little Mermaid” also picked up $850,000 from Wednesday early access screenings.

Starring singer and actor Halle Bailey as Ariel, the new movie is projected to open with $100 million this holiday weekend. With Memorial Day on Monday, its four-day total could land between $120 million and $125 million.

“The Little Mermaid” is expected to make a big splash as one of Disney’s more successful live-action remakes. In comparison, Disney’s most recent remake, the 2019 photorealistic and computer animated “The Lion King,” roared with a $191 million opening from $23 million in previews. It went on to make more than $1 billion globally. And just a couple months before “The Lion King” released, the live-action “Aladdin” opened with $117 million over the four-day Memorial Day weekend (from $7 million in previews) and also cracked $1 billion worldwide.

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But Disney also has a few remake duds under its belt. The live-action “Mulan” opened at the outset of the COVID-19 pandemic and settled for a Disney+ Premier Access release, and “Pinocchio” and “Peter Pan & Wendy” both landed exclusively on Disney+.

“The Little Mermaid,” with a budget of around $250 million, is fishing for a return to box office glory for Disney’s remakes, and it will easily take the No. 1 spot from last week’s champion, “Fast X.” The Universal action sequel, after its soft $67 million opening, will drift into second place with an estimated $27 million to $30 million in its second weekend.

The Disney cast includes Melissa McCarthy as the evil sea witch Ursula, Jonah Hauer-King as Prince Eric, Javier Bardem as King Triton, Daveed Diggs as the voice of Sebastian the crab, Jacob Tremblay as Flounder the fish and Awkwafina as Scuttle the seabird.

Lionsgate’s “About My Father,” a low-budget comedy starring Sebastian Maniscalco and Robert De Niro, opened to $285,000 in previews and is on track to make $5 million in its first weekend.

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The Little Mermaid performs very well in Italy.

Source: www.badtaste.it/cinema/articoli/incassi-italia-la-sirenetta-tre-milioni-quattro-giorni/

Incassi Italia: La Sirenetta supera i tre milioni in quattro giorni

Andrea Francesco Berni
28 maggio 2023 alle 10:13 · aggiornato il 28 maggio 2023 alle 10:14
Cinema Articoli

La corsa de La Sirenetta al box-office italiano prosegue con un buon rimbalzo nella giornata di sabato: il film Disney, ieri, ha raccolto altri 1.2 milioni di euro, ottenendo la miglior media per sala. In quattro giorni, da mercoledì, ha quindi sfiorato i 3.1 milioni di euro complessivi, e per il weekend lungo punta a superare i 4.5 milioni di euro.

Seconda posizione per Fast X, che pur rallentando incassa altri 673 mila euro, portandosi a un totale di ben nove milioni di euro.

Sale al terzo posto Rapito: il film di Marco Bellocchio raccoglie 164 mila euro e sale a 295 mila euro in tre giorni. L’assenza di premi a Cannes, purtroppo, non ha favorito nessun film italiano al botteghino.

Quarto posto per Guardiani della Galassia Vol. 3, che incassa 145 mila euro e sale a 10.2 milioni di euro, mentre chiude la top-five Renfield, con quasi 50 mila euro e un totale di 92 mila euro.


INCASSI ITALIA SABATO 27 MAGGIO 2023
La Sirenetta (The Little Mermaid): €1,226,558 – Tot. €3,090,144
Fast X: €673,560 – Tot. €9,045,828
Rapito: €164,459 – Tot. €295,279
Guardiani Della Galassia Vol. 3 (Guardians of the Galaxy Vol. 3): €145,821 – Tot. €10,244,788
Renfield: €49,961 – Tot. €92,187
Super Mario Bros – Il Film (The Super Mario Bros. Movie): €28,754 – Tot. €20,211,409
Il Sol Dell’ Avvenire: €26,522 – Tot. €3,766,615
Daliland: €22,319 – Tot. €42,964
Sanctuary – Lui Fa Il Gioco. Lei Fa Le Regole: €15,115 – Tot. €32,934
La Quattordicesima Domenica Del Tempo Ordinario: €12,026 – Tot. €813,323

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Source: deadline.com/2023/05/box-office-the-little-mermaid-1235380526/

‘Little Mermaid’ Now Swimming To $121M+ Opening Boosted By $80M Promo Campaign, Biggest For Disney Live-Action Title – Sunday AM Update

By Anthony D'Alessandro
Editorial Director/Box Office Editor

May 28, 2023 2:51am


THE LITTLE MERMAID, from left: Scuttle (voice: Awkwafina), Flounder (voice: Jacob Tremblay), Halle Bailey as Ariel, 2023. © Walt Disney Studios Motion Pictures / Courtesy Everett Collection
Disney

SUNDAY AM: According to industry estimates, The Little Mermaid pulled in a $30m Saturday, which was the same amount of money Disney’s Aladdin pulled in on its Saturday over Memorial Day weekend; with revised outlook for the Rob Marshall directed musical at $97M-$98M over three days and $121M-$123M over four.

Despite the easing of grosses, that’s not a bad thing; this just happens when the industry projects out a 4-day weekend. Currently, Little Mermaid is right where it was expected to come in.

We’ve learned that The Little Mermaid had the biggest global promotional partner campaign for a Disney branded live-action title (not Lucasfilm or Marvel Cinematic Universe), estimated at $80M in value.

While there was no car partner, as is standard on a Marvel movie, Disney counted myriad ad partners:

–McDonald’s launched a Happy Meal program supported by an “under the sea fun” themed drive-thru.

–HSN and Disney teamed up with Regal to launch the first shoppable augmented reality experience of its kind for a collectible ticket, supported by a two-hour special.

–Mattel broke new ground with its manufacturing to create doll hair that depicts Ariel’s. The item was so hot, that the social presale drop sold out within 24 hours and was ranked No. 1 best seller in dolls across various retailers. In addition, they’ve created eight dolls to support the launch of the Mom Influencer Campaign focused on Black mothers, and launched a first-time global partnership to develop a custom TV spot.

–BOOKING.COM designed a bespoke listing for the Ultimate Little Mermaid Getaway that brought the ocean’s aesthetic to a home on land.

–ULTA partnered with two beauty brands, including Black Girl Sunscreen and Pacifica, for the first time ever and created a licensed collection of beauty products inspired by the film. Separately, Gelish created 36 film-inspired nail colors with 250k+ bottles available globally and a custom spot featured at Times Square.

–Kellogg’s made a splash at nearly 4K Walmart Stores with exclusive packs of Mermazing Berry, inspired by the film, as well as adding on-pack movie ticket offers to fan favorite cereals.

–Annie’s created a limited-edition line of snacks and pasta products featuring Ariel on-pack and a movie ticket offer on 4.1M+ packs.


–Pandora developed a custom The Little Mermaid collection with a global ad campaign over 80 markets.

–Carol’s Daughter – the first hair care brand to be on exhibit in the Smithsonian National Museum of African American History and Culture- developed a limited-edition line of products accompanied by a campaign called Let Your Curls Sing with activations at mass and boutique retail, including a Movie Ticket Offer and influencer support.

The campaign for Little Mermaid fired off at D23 last year with Marshall and star Halle Bailey onstage, showing attendees a first look of “Part of Your World” and debuting the teaser trailer.

There was a big music integration that was key to the campaign, spread across theaters, music streamers, Amazon and influencers. There were digital and deluxe versions of the soundtrack in CD and vinyl. Additionally, Target will play custom content with talent and film footage in 1,800+ locations. Spotify had an exclusive playlist takeover; a Disney Hub Placement, TV & Movies Hub placement, and in-app card modal was launched. The film also took over SiriusXM’s Disney Hits channel. In addition, several social media influencers have been singing classic songs from the film.

RelishMix measured The Little Mermaid social awareness stats before the pic’s opening and it stood 36% above family live genre norms across Facebook, Twitter, YouTube, Instagram, and TikTok at 589.5 million. Comps included Sonic the Hedgehog (577M SMU/$58.1M), Detective Pikachu (569M SMU/$54.4M) and Dumbo (281M SMU/$46M). Disney social media pages and Disney music pumped this up. There was viral reposting with a strong rate of 31:1 off 19 videos on YouTube.

SATURDAY AM: Disney’s The Little Mermaid is staying on its great course, maintaining that $38M Friday (which includes previews) for what is shaping up to be an estimated $104M 3-day and a 4-day between $120M-$130M. At that upper part of the threshold, the pic is the third-best opening for a movie over Memorial Day weekend.

Audience exits are great, with an “A” CinemaScore (same grade as Disney’s live-action Cinderella, Beauty and the Beast, Aladdin and The Lion King). Screen Engine/Comscore’s PostTrak notched 91% positive and a 76% definite recommend, while kids under 12 were over the moon at 92% positive and a 69% definite recommend. Natch, heavy female leaning at 68%, with 61% between 18-34, and the largest demo being millennial 25-34 year olds at 35%. Diversity demos strong across the board, with 35% Black, 25% Latino and Hispanic, 26% Caucasian and 11% Asian. Most vibrant lands for Ariel were the East, South, and South Central.

All the PLFs went to her. However, Imax auditoriums were split between the Disney pic and Fast X getting later showtimes. Combined, PLFs and Imax rep 26% of the current ongoing weekend’s gross, with 3D delivering 14%. Biggest theater was the El Capitan in Los Angeles at a huge $177K Friday gross.

Next, there could be a war for number 2 between Universal’s Fast X and Disney’s Guardians of the Galaxy gang, though several studios show the former right now having the upper hand with a $22.8M second weekend, -66%, 4-day of $28.5M, and running 11-day total of $113.4M, which would be 7% behind the same frame as 2021’s F9.

And as we told you yesterday — the weekend’s counterprogramming looks awful. The lesson learned here is that if you’re going to do any kind of counterprogramming and want to make it work, it has to look better and more eventized than what you see on streaming (read the perfect storm June weekend last summer of Elvis and Black Phone). No, comedies aren’t broken. Both Machine and About My Father have their own inherent handicaps.

The first movie based on a stand-up’s routine, Legendary/Screen Gems’s The Machine starring Bert Kreischer, is aimed at blue collar crowds, while Lionsgate’s About My Father, starring big marquee comedian Sebastian Maniscalco, is aimed more at families and upscale, older moviegoers. Meaning the stand-up projects aren’t technically cannibalizing each other. They just look like something you see on Netflix. Nice try by both studios to grab an audience when everyone’s heading to the movies this weekend, and for putting movies in theaters, versus straight to streaming.

However, moviegoers already know what they want to see, and these titles, along with Briarcliff and Open Road’s Kandahar, aren’t demanding their attention. Studios are keen on that demand, and hence likely are lowering their P&A spend on these movies. It’s becoming clearer that the post-pandemic business formula for these lower-grossing films is for the studios to not lose their shirts in theatrical, and that some momentum is created to spill over into the greater ancillary market.

Machine did $2.2M on Friday at 2,409 theaters for what’s looking like a $5.2M 3-day, $6.2M 4-day. PostTrak wasn’t strong here with 78% positive, a 60% recommend, and dudes skewing 69%, with 63% between 25-44 and the largest quad 36% for the 25-34 audience. Caucasian showed up at 62%, with 18% Latino and Hispanic, 8% Black and 13% Asian/other. Pic was soft everywhere. However, the Midwest is where Kreischer played, as the pic delivered over 17% of its business there vs. a norm of 11%. AMC Burbank is the top theater in the country with $7K so far. Eeks. That said, there were sellout shows for the live preview gross of the film on Thursday. The movie cost $20M, and Sony gets a fee.

About My Father is seeing a $1.46M Friday, with a 4-day at $5M at 2,464 theaters. Who doesn’t want to see Maniscalco’s life story on the screen? I was the first in line to watch this, and he killed at CinemaCon 2022, when Lionsgate had the stand-up host their presentation. However, it’s clear, despite the difference in the story, the pic looks like Meet the Parents all over again, and everyone has seen that. Audiences who showed up gave it a B+ CinemaScore, with PostTrak not that far behind at 80% positive, 51% recommend. Women were 54% dominant, with a very older skewing audience at 52% over 45. The biggest demo was over 55 at 34%. Moviegoer make-up was 62% Caucasian, 14% Latino and Hispanic, 10% Black, and 13% Asian/other. About My Father‘s only good area was the East, with 23% of the gross coming from there, vs. a norm of 19%. Cinemark Palace in Boca Raton was the best movie theater with around $5K yesterday, which tells you how old this comedy is playing.

The Open Road/Briarcliff release of Gerard Butler’s Kandahar posted $920K yesterday, for what’s looking to be a $2.5M 3-day and 4-day of $3.1M at 2,105 theaters. Like Liam Neeson and Nic Cage, Butler just has a plethora of these meat and potato action films, and they’re no longer marquee draws. Theatrical is used simply to spur the downstream market. B+ CinemaScore, PostTrak at 75%, and a 36% recommend, with 61% guys showing up and 59% between 18-34, and 25-34 year olds the biggest quad at 34%. Diversity demos were 59% Caucasian, 12% Black, 11% Latino and Hispanic, and 17% Asian/other. Kandahar played soft everywhere but best in the West and South. The Regal Fresno saw the best gross on Friday at around $3K.

Nicole Holofcener’s You Hurt My Feelings did $474K on Friday, for an estimated $1.3M 3-day and $1.6M at 912 theaters. Exits were 75% positive, with a 42% recommend. Oddly a guy skewing film at 58% for this Julia Louis Dreyfus sophisticated romantic comedy. The 25-44 bunch repped 56% with the 25-34 year olds also the most to show up at 34%, which is also a headscratcher. The film just feels older and a throwback to what Woody Allen use to do. Diversity demos were 61% Caucasian, 16% Latino and Hispanic, 10% Black and 13% Asian/other. You Hurt My Feelings played best in the East and West. The AMC Lincoln Square, of course, is the top of the heap for the movie at around $6K yesterday.

Chart as of Saturday AM:

1) Little Mermaid (Dis) 4,320 theaters, Fri $38M, 3-day $104M, 4-day $120-$130M/Wk 1

2) Fast X (Uni) 4,088 (+42) theaters, Fri $6.3M (-78%), 3-day $22.8M (-66%), 4-day $28.4M, Total $113.4M/Wk 2

3) Guardians of the Galaxy, Vol. 3 (Dis) 3,940 (-510) theaters, Fri $5.4M (-36%) 3-day $20.6M (-36%) 4-day $26.6M, Total $306M/Wk 4

4) The Super Mario Bros Movie (Uni) 3,148 (-392) theaters, Fri $1.65M (-29%) 3-day $6.2M (-35%), 4-day $8.2M, Total $560.8M/Wk 8

5) The Machine (Leg/Sony) 2,409 theaters, Fri $2.2M 3-day $5.2M, 4-day $6.2M/Wk 1

6) About My Father (LG) 2,464 theaters, Fri $1.46M 3-day $4.1M 4-day $5M/Wk 1

7) Kandahar (OR/Briar) 2,105 theaters, Fri $920K 3-day $2.5M 4-day $3.1M /Wk 1

8) You Hurt My Feelings (A24) 912 theaters Fri $474K 3-day $1.3M 4-day $1.6M/Wk 1

9) Evil Dead Rise (NL) 921 (-1,252 theaters) Fri $300K (-57%) 3-day $1M (-57%) 4-day $1.3M Total $66.4M/Wk 6

10) Book Club: Next Chapter (Foc) 1,339 (-2,174) theaters, Fri $250K (-73%), 3-day $910K (-70%) 4-day $1.18M, Total $16.3M/Wk 3

FRIDAY LATE AFTERNOON: As we told you, once a Disney princess film gets momentum, well, it’s wandering free at the box office. Such is the case for The Little Mermaid, which after $10.3M in previews is seeing $38M for Friday, which will result in a $105M 3-day, and a $125M 4-day opening at 4,320 theaters per sources.

Again, a great result for a predominantly female-skewing tentpole; it’s the smaller movies aimed at women that the marketplace is still on the fence about. Little Mermaid‘s success here with female moviegoers also paves the way for another big summer pic: Warner Bros’ Barbie at the end of July.

Among the top openings for Memorial Day weekend: Top Gun: Maverick ($160.5M last year), Pirates of the Caribbean: At World’s End ($153M, 2007), but then there’s also Indiana Jones and the Kingdom of the Crystal Skull which never had its Thursday opening day of $25M rolled into its four day, so the Friday-Monday take for that film is $126.9M, with a 5-day Thursday-Monday haul of $152M back in 2008. At that pecking order, Little Mermaid is bound to be the third best 4-day Memorial Day debut. Hands down, Little Mermaid buries Aladdin‘s 4-day start over the holiday of $116.8M to become the best for a live-action take on a Disney toon.

That preview figure of $10.3M is rolled into Friday’s figure and also counts $850K from the special Wednesday fan showtimes. Overall, Ariel’s preview number is the seventh-best ever for a PG- or G-rated title.

After Little Mermaid, May tentpole holdovers Universal’s Fast X and Disney’s Guardians of the Galaxy, Vol. 3 give the holiday weekend a spine. However, the counterprogramming– Legendary/Screen Gems’ The Machine, Lionsgate’s Sebastian Maniscalco comedy About My Father and Open Road/Briarcliff’s Gerard Butler movie, Kandahar, are for nothing. We’ll make sense of these pics’ fates as they make their way through the weekend. See numbers below.

1) Little Mermaid (Dis) 4,320 theaters, Fri $38M, 3-day $105M, 4-day $125M/Wk 1

2) Fast X (Uni) 4,088 (+42) theaters, Fri $6M (-79%), 3-day $21.8M (-67%), 4-day $27.2M, Total $112.1M/Wk 2 (read the review)

3) Guardians of the Galaxy, Vol. 3 (Dis) 3,940 (-510) theaters, Fri $5.4M (-36%) 3-day $20.6M (-36%) 4-day $26.6M, Total $306M/Wk 4 (read the review)
James Gunn’s MCU swan song will cross the $300M mark in its 24th day of theatrical release on Sunday. GOTG 2 hit that number in 17 days. The first Guardians took 44 days to the three-century mark stateside.

4) The Super Mario Bros Movie (Uni) 3,148 (-392) theaters, Fri $1.65M (-29%) 3-day $6.2M (-35%), 4-day $8.2M, Total $560.8M/Wk 8 (read the review)

5) The Machine (Leg/Sony) 2,409 theaters, Fri $2.4M 3-day $6.3M, 4-day $7.8M/Wk 1
The is right where Sony was expecting this service deal to come in. Critics are asking themselves why they sat through it at 33%, but comedian Bert Kreischer has a fanbase at 96%. (Read the review.)

6) About My Father (LG) 2,464 theaters, Fri $1.3M 3-day $3.8M 4-day $4.7M/ Wk 1
Currently this is slightly under what Lionsgate was expecting. One would think the Sebastian Maniscalco crowd would be showing up. Critics don’t get it at 30% Rotten, audiences do get the joke at 75%. (Read the review)

7) Kandahar (OR/Briar) 2,105 theaters, Fri $550K 3-day $1.64M 4-day $2M /Wk 1
The meat-and-potatoes action movie is play for guys with the plan to get this pic straight into its ancillaries, where it will make bank. Remember this happened with the Lionsgate/STX Guy Ritchie title Operation Fortune: Ruse de Guerre (which opened to $3.1M in March and ended at $6.4M after 21 days in theaters). Critics are at 43% Rotten, audiences better at 75%. (Read the review.)

8) You Hurt My Feelings (A24) 912 theaters, Fri $300K 3-day $890K 4-day $1.1M /Wk 1
The upscale comedy starring Julia Louis-Dreyfus and directed by Nicole Holofcener generated lots of laughs at its Sundance premiere. Rotten Tomatoes critics are 95% certified fresh on it, but RT audiences not so much at 57%. (Read the review.)

EXCLUSIVE, late Thursday PM: Sources are telling us that Disney’s Rob Marshall-directed The Little Mermaid is singing some high notes tonight of $10M+ in previews. Should that figure exceed $10.8M it will rep the 6th highest preview performance among PG and G rated titles in motion picture history. Tracking pegged the Halle Bailey movie at a $120M 4-day start over Memorial Day.

Remember, that preview cash is made up of Wednesday 6PM fan screenings at 500 premium screen theaters and early shows which began at 3PM today.

Even more impressive, Little Mermaid‘s preview figure bests that of Disney’s live action take of animated toon, Aladdin, from Memorial Day weekend 2019; that Will Smith pic doing $7M before grossing $31.3M on its first Friday for a $116.8M 4-day. Little Mermaid also easily beats the $2.3M previews (8PM start) of 2015’s Cinderella, which had a $23M first day, $67.8M start. However, Little Mermaid is swimming slower than Disney’s live action Beauty and the Beast from 2017 which did $16.3M, for a $63.7M Friday and $174.7M opening.

Female skewing movies, like Twilight for instance, often get a bad rep for being front-loaded. However, once a mass-appealing Disney princess movie fires up from its opening, it doesn’t let go. Beauty and the Beast only eased around -2% between its Thursday previews/Friday and Saturday business. Frozen 2 was +19% over a similar period while Aladdin, which starred Princess Jasmine, only eased -4% between its Thursday night/Friday and Saturday.

Though critics on Little Mermaid waned to 68% fresh, audiences on Rotten Tomatoes are very happy at 95%

We’re just getting started here.

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Source: deadline.com/2023/05/the-little-mermaid-global-opening-review-bombing-international-box-office-1235381992/#comments

‘The Little Mermaid’ Splashes To $164M Global Bow, But There’s Something Fishy Overseas As Disney Pic Beset By Review-Bombing

By Nancy Tartaglione

May 28, 2023 9:36am

Refresh for latest…: Disney’s live-action take on The Little Mermaid is doing swimmingly at the domestic box office, with a three-day opening of $95.5M and a four-day projection of $117.5M. Factoring in the international box office bow of $68.3M, that makes for an estimated $163.8M global debut through Sunday. The offshore launch is lower than hoped for coming into the frame. But it bears noting there was something fishy going on in overseas markets with so-called review-bombing in such areas as France, Korea, Germany and beyond.

While the Rob Marshall-directed update has a 95% verified audience score on Rotten Tomatoes, film ratings websites overseas, including IMDB in the UK, Brazil and Mexico as well as AlloCiné in France, posted advisories during the rollout when negative user reviews appeared in questionable abundance.

As we noted in our global preview, The Little Mermaid was expected to be more of a domestic play at the outset. However, it’s fairly astonishing to see these overseas reactions — largely believed to be led by internet trolls.

In France, where Little Mermaid launched on Wednesday, AlloCiné wrote, “We are currently observing an unusual distribution of scores which demands the need for caution. We encourage you to make up your own mind about the film.” While not unprecedented, this is a rare move. To be fair, critics at some respected outlets including Libération, Première and Les Inrockuptibles did not like the movie, giving it just one star.

On IMDB, a warning reads: “Our rating mechanism has detected unusual voting activity on this title. To preserve the reliability of our rating system, an alternate weighting calculation has been applied.” That note appears on the U.S. and Canadian sites as well as those for the UK, Brazil and Mexico.

IMDB says it publishes weighted vote averages rather than raw data averages. “Although we accept and consider all votes received by users, not all votes have the same impact (or ‘weight’) on the final rating. When unusual voting activity is detected, an alternate weighting calculation may be applied in order to preserve the reliability of our system,” the website explains. However, it does not disclose the exact method used to generate the rating.

In Germany, Moviepilot showed a rating of .7 out of 10 before The Little Mermaid release – far lower than any comp title. Traction increased throughout the weekend, moving to a 5 rating.

Some gripes have been about murky lighting or even just the why of it all when remaking a classic. In some pockets of the world, there has sadly been racially-tinged commentary.

Korea’s SBS News reported heading into the weekend that the film had been subject to “ratings terrorism” in an article whose title Korean entertainment website Zapzee translated to “Backlash Against ‘Black Mermaid’: Appearance Ridiculed, Ratings Drop on Day One.”

On the ratings portal of Korea’s Naver over the past several days, there had been a trend of negative reviews receiving hundreds of likes, and positive reviews getting hundreds of thumbs down. On the day of release, the score was 1.96, which has since evolved to 6.67.

Many ultimately have praised Halle Bailey’s performance.

And, in China, it’s just a disaster. There is no audience score on Maoyan, unusual for a film already in release for several days. The box office through Sunday is a dismal RMB 17.7M ($2.5M) with Maoyan projecting a full run of about $4M.

Here are the Top 5 markets on the movie at open: Mexico ($8.5M), UK ($6.3M), Italy ($4.7M), Brazil ($4M) and Australia ($4M).

MORE…

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Source: www.latimes.com/entertainment-arts/movies/story/2023-05-28/little-mermaid-halle-bailey-disney-box-office-fast-x

MOVIES
‘The Little Mermaid’ swims to the top of the box office


Halle Bailey presents a fork to a CGI seagull and fish under the CGI sea
Halle Bailey as Ariel in Disney’s “The Little Mermaid.”(Disney)

BY CHRISTI CARRASSTAFF WRITER
MAY 28, 2023 9:48 AM PT

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Disney’s live-action retelling of “The Little Mermaid” is making a big splash at the domestic box office this weekend, debuting in first place and collecting $95 million during its first three days in theaters, according to studio estimates. That total is expected to rise to $117.5 million by the end of the Memorial Day weekend.

The highly anticipated fantasy film matched early box office predictions, which projected that the movie would open to about $100 million in the United States and Canada during the normal three-day window and about $120 million through Monday.

Internationally, “The Little Mermaid” launched at $68.3 million for a global cumulative of $163.8 million.

Completing the top three (so far) this weekend are Universal Pictures’ “Fast X,” which nabbed $23 million in its sophomore outing for a North American total of $108 million as of Sunday; and Disney’s “Guardians of the Galaxy Vol. 3,” which added $20 million in its fourth weekend for a North American cumulative of $299.4 million over the regular three-day period, according to studio estimates.

Directed by Rob Marshall, “The Little Mermaid” stars Halle Bailey as Ariel, a rebellious sea princess who dreams of becoming human. Among the supporting cast of the family film are Jonah Hauer-King as Prince Eric, Javier Bardem as King Triton, Daveed Diggs as Sebastian, Jacob Tremblay as Flounder, Awkwafina as Scuttle and Melissa McCarthy as Ursula.

An updated version of the 1989 animated classic, “The Little Mermaid” scored the fifth biggest domestic opening of Disney’s live-action remakes, surpassing 2019’s “Aladdin” ($91.5 million). Rounding out the top five are 2019’s “The Lion King” ($191.8 million), 2017’s “Beauty and the Beast” ($174.8 million), 2010’s “Alice in Wonderland” ($116.1 million) and 2016’s “The Jungle Book” ($103.3 million), according to measurement firm Comscore.

The aquatic adventure also notched the fifth biggest Memorial Day weekend opening of all time in the United States and Canada, the studio reported.

‘The Little Mermaid’ left Halle Bailey ‘tired’ and ‘isolated.’ And she thanked God for it
May 12, 2023

“The Little Mermaid” received a middling 67% “fresh” rating on review-aggregation site Rotten Tomatoes and a solid A grade from audiences polled by CinemaScore.

“If Bailey is less expressive in her non-singing moments — a flaw built into the story itself, once Ariel is magically divested of her voice — she nonetheless makes an empathetic, eminently see-worthy heroine,” writes Times film critic Justin Chang.

“‘The Little Mermaid’ ... has its visually garish moments, most of them in an underwater kingdom that looks like especially thin soup next to the recent ‘Avatar: The Way of Water.’ But down in the depths it does find stray passages of beauty — in the fabric-like plumage of the mermaids’ tails and especially in the pull-out-the-stops staging of ‘Under the Sea,’ still the movie’s most rousing number.”

Opening in wide release next weekend is Sony Pictures and Marvel Studios’ “Spider-Man: Across the Spider-Verse.”

MOVIESCOMPANY TOWN

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Source: www.boxofficepro.com/weekend-box-office-little-mermaid-opening/

Weekend Box Office: THE LITTLE MERMAID Swims to $95M, #5 Memorial Day Weekend Opening All Time
News & Analysis • Boxoffice Staff • May 28 2023
The Little Mermaid
Disney’s live-action remake debuted with $95.5M for the three-day opening, falling short of joining the club of $100M openers.

Compared to other notable Disney remakes and reimaginings, it opened below some films it was expected to match or beat, including Alice in Wonderland and The Jungle Book:

-7% below 2016’s The Jungle Book ($103.2M)
-17% below 2010’s Alice in Wonderland ($116.1M)
-45% below 2017’s Beauty and the Beast ($174.7M)
-50% below 2019’s The Lion King ($191.7M)
However, it did open +4% above 2019’s Aladdin ($91.5M).

Mermaid also earns the #5 Memorial Day weekend of all time – even though, in the most optimistic scenario, it could have potentially contended for #1. Instead, it falls behind:

2022’s Top Gun: Maverick ($126.7M)
2007’s Pirates of the Caribbean: At World’s End ($114.7M)
2006’s X-Men: The Last Stand ($102.7M)
2008’s Indiana Jones and the Kingdom of the Crystal Skull ($100.1M)

Demographics

Mermaid’s opening weekend audience was an estimated 68% female and 50% ages 25+.

That skews more female than 2017’s Beauty and the Beast (60%), with about the same age range (49% ages 25+).

Mermaid earned an “A” CinemaScore, the same as 2017’s Beauty and the Beast.

Premium formats comprised 38% of the domestic opening weekend:

17% from premium large format (PLF)
13% from 3D
6% from IMAX
2% from motion seating auditoriums

Overseas / global

Mermaid debuted with $68.3M overseas and $163.8M globally. That’s:

-53% behind the global opening of 2017’s Beauty and the Beast ($350.0M)
-20% behind the global opening of 2019’s Aladdin ($207.1M)
In particular, Mermaid opens with a weak $2.5M in China. Compared to the China openings for other Disney remakes or reimaginings, that’s:

-95% below The Lion King ($54.1M)
-94% below The Jungle Book ($48.8M)
-94% below Beauty and the Beast ($44.5M)
-86% below Aladdin ($18.5M)

The top 10 overseas market totals for Mermaid include:

Mexico ($8.5M)
U.K. ($6.3M)
Italy ($4.7M)
Brazil ($4.0M)
Australia ($4.0M)
France ($3.6M)
Spain ($3.6M)
South Korea ($2.8M)
Argentina ($2.5M)
China ($2.5M)

[veu]

Source: variety.com/2023/film/news/little-mermaid-memorial-day-box-office-fast-x-disney-1235627238/

‘The Little Mermaid’ Dominates Memorial Day Box Office With $118 Million Debut

By Brent Lang


halle bailey is the little mermaid in disney's new remake
Walt Disney Studios Motion Pictures / Courtesy Everett Collection

Thirty-five years after the animated story of Ariel, a flame-haired siren of the sea who falls for a prince, charmed audiences, a live-action remake of “The Little Mermaid” dominated the Memorial Day weekend box office. The Disney release is on track to debut to a massive $118 million over the four-day holiday, with $96 million of that coming over the three-day frame. It ranks as the fifth highest Memorial Day opening in history.

The film got a lift from many of the same moviegoers who first fell in love with Ariel when she flitted across the big screen in 1988, as well as from the generations of fans who weren’t alive when the original opened, but who were nevertheless weaned on the movie from its various appearances on DVD, television and, in more recent years, streaming.

“It’s a classic,” said Tony Chambers, Disney’s head of distribution. “You ask a lot of women or men of my age and it’s ‘Little Mermaid’ and ‘Beauty and the Beast’ that rank as their favorite animated movie. It’s a story that takes them back to their respective childhoods and this movie is the perfect opportunity for a lot of people to pass that love on to the next generation.”

The live-action “Little Mermaid” (and “live-action” is doing a lot of lifting here considering the sheer tonnage of CGI required to bring Ariel’s ocean home to life), was directed by Rob Marshall and stars Halle Bailey as the title character. Melissa McCarthy plays Ursula, the malevolent sea witch who steals Ariel’s voice in return for giving her legs and a chance to canoodle with the dreamy Prince Eric (Jonah Hauer-King). Javier Bardem, Awkwafina, Jacob Tremblay and Daveed Diggs round out the ensemble.

All that watery magic didn’t come cheap. “The Little Mermaid” has a $250 million production budget, so it will need to keep attracting crowds around the globe in order to break even. Internationally, the film grossed $68.3 million from 51 material markets.

In the U.S. 68% of the audience was female, while 25% of ticket buyers ranged in age between 25 to 34. Kids accounted for 22% of the opening weekend crowds.

Disney has had success with the strategy of raiding its storehouses and putting a live-action spin on animated properties such as “Aladdin” (reconfigured with Will Smith as the Genie), “Beauty and the Beast” (with Emma Watson portraying Belle) and “The Lion King” (a triumph of green screen effects that had very little in the way of real animals on the savannah).

“This gives Disney the green light to keep mining its vault,” says Paul Dergarabedian, senior media analyst at Comscore. “With an opening this big, I think you’re going to keep seeing these live-action reboots.”

Elsewhere in the multiplexes, “Fast X,” the tenth mainline installment in the “Fast and Furious” franchise, continued to show signs of running on fumes, at least in the U.S. It’s estimated to bring in about $23 million in its second weekend and $28.7 million over the four-day holiday after launching to a soft $67 million. Stateside, the film has generated a disappointing $113.6 million. But Dom and his road crew are getting a much warmer reception overseas, with “Fast X” expected to cross the $500 million mark at the global box office this weekend, making it the third-highest grosser of the year. It needs to keep making money and lots of it. The latest chapter cost a knee-weakening $340 million to produce.

Disney’s “Guardians of the Galaxy, Vol. 3” took third place with $20 million and an estimated $25.3 million for the four-day holiday, pushing its domestic total to a sizable $300 million. Universal and Illumination’s “The Super Mario Bros. Movie” came in fourth with $6.3 million over the weekend and an estimated $8.3 million during the holiday period. Domestically, the movie has made a gargantuan $560.9 million after eight weeks in theaters. A sequel to the video game adaptation can’t come soon enough for theater owners.

Arthouse favorite “You Hurt My Feelings,” an A24 release that reunites the “Enough Said” team of director Nicole Holofcener and Julia Louis-Dreyfuss, will open to $1.4 million over the weekend and $1.8 million through the holiday.

Not every studio had reasons to celebrate as a trio of new releases bombed. “The Machine,” an action comedy from Sony and Legendary starring stand-up Bert Kreischer, collapsed with $4.9 million over the weekend and $5.8 million over the four-day holiday. “About My Father,” based on the life story of another popular comic, Sebastian Maniscalco, also failed to draw much interest. The Lionsgate release eked out $4.3 million over the weekend and $5.3 million during the four-day holiday. And the Open Road and Briarcliff release of Gerard Butler’s latest action opus “Kandahar” sputtered with a measly $2.4 million over the weekend and $3 million during the four-day period.

At the box office this weekend the chasm between the hits and the flops was truly yawning.

[veu]

Source: www.badtaste.it/cinema/articoli/incassi-italia-sirenetta-vince-weeend-4-2-milioni-euro/

Incassi Italia: La Sirenetta vince il weekend e sale a 4.2 milioni di euro
Andrea Francesco Berni
29 Maggio 2023 alle 08:52 · aggiornato il 29 Maggio 2023 alle 09:52

È La Sirenetta a guidare la classifica italiana dell’ultimo weekend di maggio, lo stesso in cui un anno fa usciva Top Gun: Maverick. Rispetto al 2022, gli incassi complessivi sono cresciuti molto, mentre nel 2019 un film come Aladdin da solo spingeva il box-office del weekend decisamente più in alto degli oltre 7 milioni raccolti questa volta. Pur non raggiungendo i risultati di quel live action (che debuttò con 5.7 milioni di euro), La Sirenetta ha raccolto 3.6 milioni di euro tra giovedì e domenica, salendo a 4.2 milioni di euro in cinque giorni. Si tratta di uno dei migliori esordi dall’inizio della pandemia, e il quarto del 2023, anche se dopo l’ottimo debutto di mercoledì ci si aspettava un dato più alto sabato e domenica. Cosa è successo? Verosimilmente, il bel tempo che mancava da diversi weekend ha preso il sopravvento, ma un’idea più chiara ce la faremo con gli infrasettimanali e il prossimo weekend.

Brusca frenata per Fast X, che ha subito probabilmente lo stesso “trattamento” dovuto al tempo: con 1.8 milioni di euro (un calo di oltre il 70%), il film sale a 9.5 milioni complessivi. Insomma, più che una maratona la corsa di Fast X al box-office italiano sembra più uno sprint.

Al terzo posto troviamo Rapito: il film di Marco Bellocchio puntava senza dubbio a un premio al Festival di Cannes che non è arrivato, e così debutta con 458 mila euro, un dato non particolarmente brillante.

Quarta posizione per Guardiani della Galassia Vol. 3, che rallenta e incassa 380 mila euro, salendo a 10.3 milioni di euro.

Chiude la top-five Roger Waters This Is Not a Drill: l’evento speciale, trasmesso in diretta venerdì, si piazza in classifica con 272 mila euro.
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Debutta al sesto posto Renfield, con soli 126 mila euro, mentre al nono posto Daliland debutta con 64 mila euro. Al decimo posto un altro evento, trasmesso domenica, incassa 63 mila euro: TXT Act: Sweet Mirage: Live Viewing.

Da notare all’ottavo posto Il sol dell’avvenire, che non sembra aver beneficiato particolarmente del passaggio a Cannes: con 69 mila euro, sale a quasi 3.8 milioni di euro, e difficilmente riuscirà a chiudere la sua corsa superando i 4 milioni.

INCASSI ITALIA WEEKEND 25-28 MAGGIO 2023

La Sirenetta: €3,629,714 – Totale: €4,272,409
Fast X: €1,830,954 – Totale: €9,534,675
Rapito: €458,835 – Totale: €458,835
Guardiani Della Galassia – Vol. 3: €380,249 – Totale: €10,362,093
Roger Waters This Is Not A Drill – Live from Prague: €272,464 – Totale: €272,464
Renfield: €125,975 – Totale: €125,975
Super Mario Bros. – Il Film: €73,097 – Totale: €20,245,909
Il Sol Dell’Avvenire: €69,516 – Totale: €3,788,197
Daliland: €64,103 – Totale: €64,103
TXT Act: Sweet Mirage: Live Viewing: €63,718 – Totale: €63,718

Fonte: Cinetel

[veu]

Source: www.badtaste.it/cinema/articoli/incassi-usa-sirenetta-vince-weekend-95-milioni/

Incassi USA: La Sirenetta vince il weekend con 95 milioni e punta a dominare il Memorial Day
Andrea Francesco Berni
29 Maggio 2023 alle 07:30 · aggiornato il 29 Maggio 2023 alle 09:52
Cinema Articoli

Quello del Memorial Day è un weekend storicamente molto ricco al box-office americano: la stagione cinematografica estiva ha ufficialmente inizio, e alcuni dei più grandi blockbuster dell’anno escono proprio in questo periodo. La Disney ha scelto questo weekend di 4 giorni per lanciare La Sirenetta, ed è stata una decisione che ha pagato: il blockbuster ha infatti contribuito a portare gli incassi dei tre giorni a ben 160 milioni di dollari, e si prevede che nei quattro giorni si sfioreranno i 200 milioni di dollari – certamente non un record (quest’anno il weekend più redditizio è stato quello di Super Mario Bros., con 227 milioni nei quattro giorni di Pasqua), ma comunque un ottimo risultato in un anno di piena di ripresa come questo.

Aiutato da buone recensioni e dal passaparola positivo (come dimostra il punteggio CinemaScore A), il film ha registrato un incasso nei tre giorni di 95.5 milioni di dollari, in linea con le aspettative degli ultimi giorni (anche se si è dimostrato un po’ più frontloaded di quanto si pensava inizialmente, domenica vi è stato un calo dell’8% su sabato). Un dato superiore ai 91.5 milioni di dollari di Aladdin. Se le stime dovessero tenere, nei quattro giorni potrebbe chiudere tra i 115 e i 120 milioni di dollari.

La Sirenetta: esordio deludente in diversi territori internazionali

Fuori dagli USA la situazione è un po’ diversa: il film ha infatti debuttato con 68.3 milioni di dollari in cinque giorni, per un totale globale di 163.8 milioni di dollari. In alcuni paesi l’esordio è stato in linea con le aspettative, ma in altri è andato decisamente peggio del previsto, in particolare in paesi come la Corea del Sud e la Cina. Quest’ultimo ha registrato incassi praticamente inesistenti: 4 milioni di dollari nel primo weekend, senza che vi sia nemmeno un punteggio riguardo il gradimento del pubblico sulla piattaforma Maoyan. In paesi come la Corea, la Francia e la Germania sono stati registrati diversi casi di review-bombing da parte di bot su diverse piattaforme. Sulla versione britannica, brasiliana, messicana e nordamericana di IMDB compare un messaggio: “Il nostro meccanismo di rating ha registrato una attività inconsueta nelle votazioni di questo titolo. Abbiamo applicato un calcolo soppesato dei voti per mantenere l’attendibilità del nostro sistema”.

I paesi in cui il film è andato meglio sono il Messico (8.5 milioni), il Regno Unito (6.3 milioni), l’Italia (4.7 milioni), l’Australia (4 milioni), il Brasile (4 milioni), la Francia (3.6 milioni), la Spagna (3.6 milioni). In Germania ha incassato solo 2.4 milioni di dollari.

La frenata di Fast X

Tornando alla classifica americana, al secondo posto troviamo Fast X che frena vistosamente raccogliendo 23 milioni di dollari in tre giorni, per un totale di 107 milioni di dollari. Il calo del 65% è in linea con grandi blockbuster di questo tipo con un punteggio CinemaScore B+, ma forse ci si aspettava una tenuta migliore durante il weekend festivo. Fuori dagli USA, il film ha perso il 58%, incassando altri 87.3 milioni di dollari in 84 territori e volando a 399 milioni di dollari complessivi, per un totale di 507 milioni di dollari. Ottimo in particolare il dato cinese, dove ha superato i 110 milioni di dollari (è il quinto film americano a superare questo traguardo dal 2019 in Cina).

Al terzo posto negli USA troviamo Guardiani della Galassia Vol. 3, con 19.9 milioni di dollari in tre giorni e 299 milioni di dollari complessivi (potrebbero diventare 300 nei definitivi, traguardo che verrà comunque tagliato oggi). Fuori dagli USA il film Marvel ha superato i 400 milioni di dollari, salendo a 700 milioni di dollari in tutto il mondo (731 per la precisione).
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Quarta posizione per Super Mario Bros., che incassa altri 6.2 milioni di dollari e sale a 558 milioni di dollari, per un totale di 1.27 miliardi globali.

Seguono quattro nuove uscite, tutte piuttosto deludenti. La controprogrammazione, a base di commedie o film a basso budget, non ha funzionato, e così The Machine al quinto posto raccoglie solo 4.9 milioni di dollari, About My Father al sesto ne raccoglie 4.2, Kandahar al settimo ne incassa 2.4 e You Hurt My Feelings all’ottavo incassa 1.4 milioni di dollari. Chiudono la classifica due pellicole in tenitura: La Casa – il risveglio del male, con un milione di dollari, e Book Club: Capitolo successivo con 920 mila dollari.

INCASSI USA WEEKEND 26-28 MAGGIO 2023

The Little Mermaid: $95,500,000 – Tot. $95,500,000
Fast X: $23,020,000 – Tot. $107,955,340
Guardians of the Galaxy Vol. 3: $19,950,000 – Tot. $299,425,817
The Super Mario Bros. Movie: $6,270,000 – Tot. $558,881,975
The Machine: $4,900,000 – Tot. $7,949,978
About My Father: $4,250,000 – Tot. $4,250,000
Kandahar: $2,410,000 – Tot. $2,410,000
You Hurt My Feelings: $1,389,158 – Tot. $1,389,158
Evil Dead Rise: $1,052,000 – Tot. $66,200,000
Book Club: The Next Chapter: $920,000 – Tot. $16,131,970

Fonte: BOM