The Little Mermaid: biggest movie of 2023 in Philippines

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Disney's The Little Mermaid is the Biggest Movie of 2023 in the Philippines, making waves as the film with the biggest opening week and opening weekend this year!

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Source: www.hollywoodreporter.com/movies/movie-news/little-mermaid-blockbuster-philippines-racist-backlash-1235521433/

‘The Little Mermaid’ Becomes a Blockbuster in the Philippines Amid Racist Backlash Elsewhere in Asia
The live-action remake is the biggest film of 2023 in the Southeast Asian country: "They really loved Halle Bailey's performance as Ariel," says Disney's head of studios in APAC, John Hsu.

BY PATRICK BRZESKI

JUNE 22, 2023 12:03AM

The Little Mermaid may have bombed in some key movie markets in Asia, but in the Philippines, it has been a splashy success. Disney’s live-action remake of its 1989 animated classic is currently the biggest blockbuster of the year in the Southeast Asian country, having earned $5.8 million and surpassed Hollywood’s two biggest global hits of the year: Universal’s The Super Mario Bros. Movie ($2.2 million) and Marvel’s Guardians of the Galaxy Vol 3 ($4.7 million).

“The Philippines, obviously, is a standout market for us,” says John Hsu, Disney’s senior vp studio business in Asia Pacific. “It’s rare, but it’s the biggest territory for The Little Mermaid in Southeast Asia by far, our third highest-grossing market in Asia-Pacific behind Australia and Japan, and our 11th highest-grossing territory globally,” he says.

Elsewhere in Asia, the picture hasn’t been so bright. In the vastly larger markets of China and South Korea, The Little Mermaid has majorly underperformed amid a racist backlash on social media over the casting of Black actress Halle Bailey in the role of Ariel. The film has earned just $3.6 million in China and $5 million in South Korea — a fraction of what other Disney live-action remakes have grossed in those markets. The Jungle Book (2016) and The Lion King (2019) were outright blockbusters in China, earning $150 million and $120 million. In South Korea, Aladdin (2019) took $91 million and Beauty and the Beast (2017) brought in $37.5 million. Disney has declined to comment on The Little Mermaid’s performance in those countries.

In the Philippines, not only were such negative elements absent, but Bailey’s performance was widely embraced by Filipino filmgoers, according to Hsu. “They really loved Halle Bailey’s performance as Ariel, and they really liked her as the new princess,” he says.

“The Little Mermaid is a notable standout for the Philippines market this year,” says Rance Pow, president of Artisan Gateway, an exhibition industry consultancy specializing in Asia. Pow points out that the film is doing better than any other Hollywood fare this year, but it still won’t reach the heights of other Disney live-action remakes released in the Philippines pre-COVID — Aladdin earned $11 million there, and The Lion King took in $10.2 million.

“This might be because the Philippines is still re-ramping,” as the theatrical market continues to recover post-COVID, Pow says.

In the U.S., The Little Mermaid has been doing good business despite protestations by some regarding Bailey’s casting. The movie has earned north of $257 million since its May 24 release. Box office analysts believe it could top out at $350 million domestically, close to Aladdin’s domestic haul of $355.6 million.

Japan is another major market where The Little Mermaid is showing some promise. It has earned $10.3 million there since its launch on June 9, and last weekend beat Sony’s Spider-Man: Across the Spider-Verse and Warner Bros.’ The Flash. Word of mouth for The Little Mermaid is looking positive, but Japan is a famously slow-burn market, so it will take another few weeks to make clear how far the film can climb.

Hsu sees several contributors to The Little Mermaid’s outsize success in the Philippines: the country’s youthful demographics, strong nostalgia in the market for the original Disney animation, and an abiding love of music and singing that runs deep through Filipino culture. And he credits Disney’s Philippines-based marketing team for leaning into these factors to mount an especially effective campaign for the film.


A poster for The Little Mermaid on Manila’s Primex Tower, the largest billboard in the Philippines.

“The did a comprehensive campaign across all media, but they really focused on social media, leaning into the music, nostalgia and Princess Ariel,” he says, noting that Bailey’s rendition of “Part of Your World,” the lead single from The Little Mermaid soundtrack, hit No. 1 on Spotify in the Philippines and has over 13 million plays there.

“Post-COVID, internet usage in the Philippines has increased significantly,” he adds. “So the team went very heavy on TikTok, recruiting influencers to promote the film by performing their own versions of Ariel’s songs. That really drove awareness and word of mouth for the film, which culminated in the strong opening.”

Some of the viral comedic posts created by Filipino TikTok influencers, using the branded Little Mermaid effect created by Disney, are below. Elsewhere in the Manila area, fan enthusiasm manifested in moviegoers dressing up in mermaid and merman cosplay to attend special screenings of the film.

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Source: www.globalvillagespace.com/GVS-Entertainment/little-mermaid-blockbuster-in-philippines-despite-asian-racism-backlash/

‘Little Mermaid’ Blockbuster in Philippines Despite Asian Racism Backlash
By
News Desk
June 22, 2023



The Little Mermaid: A Splashy Success in the Philippines

Disney’s live-action remake of its 1989 animated classic, The Little Mermaid, has been a hit in the Philippines, becoming the biggest blockbuster of the year in the Southeast Asian country. The film has earned $5.8 million and surpassed Hollywood’s two biggest global hits of the year, Universal’s The Super Mario Bros. Movie ($2.2 million) and Marvel’s Guardians of the Galaxy Vol 3 ($4.7 million). John Hsu, Disney’s svp of studio business in Asia Pacific, says, “The Philippines, obviously, is a standout market for us. It’s rare, but it’s the biggest territory for The Little Mermaid in Southeast Asia by far, our third highest-grossing market in Asia-Pacific behind Australia and Japan, and our 11th highest-grossing territory globally.”


Negative Elements Absent in the Philippines

In China and South Korea, The Little Mermaid has majorly underperformed amid a racist backlash on social media over the casting of Black actress Halle Bailey in the role of Ariel. The film has earned just $3.6 million in China and $5 million in South Korea. However, in the Philippines, not only were such negative elements absent, but Bailey’s performance was widely embraced by Filipino filmgoers, according to Hsu. “They really loved Halle Bailey’s performance as Ariel, and they really liked her as the new princess,” he says.


Contributors to The Little Mermaid’s Success in the Philippines

Hsu sees several other contributors to The Little Mermaid‘s outsized success in the Philippines: The country’s youthful demographics, strong nostalgia in the market for the original Disney animation, and an abiding love of music and singing that runs deep through Filipino culture. And he credits Disney’s Philippines-based marketing team for leaning into these factors to mount an especially effective campaign for the film. “The did a comprehensive campaign across all media, but they really focussed on social media, leaning into the music, nostalgia and Princess Ariel,” he says, noting that Bailey’s rendition of “Part of Your World,” the lead single from The Little Mermaid soundtrack, hit number one on Spotify in the Philippines and has over 13 million plays there.


Post-COVID Internet Usage in the Philippines

“Post-COVID, internet usage in the Philippines has increased significantly,” he adds. “So the team went very heavy on TikTok, recruiting influencers to promote the film by performing their own versions of Ariel’s songs. That really drove awareness and word of mouth for the film, which culminated in the strong opening.” Some of the viral comedic posts created by Filipino TikTok influencers, using the branded Little Mermaid effect created by Disney, are below. Elsewhere in the Manila area, fan enthusiasm manifested in moviegoers dressing up in mermaid and merman cosplay to attend special screenings of the film.

The Little Mermaid Compared to Other Disney Live-Action Remakes

The Little Mermaid is doing better than any other Hollywood fare this year in the Philippines, but it still won’t reach the heights of other Disney live-action remakes released in the Philippines pre-COVID — Aladdin earned $11 million there, and The Lion King took $10.2 million. Box office analysts believe The Little Mermaid could top out at $350 million domestically, close to Aladdin’s domestic haul of $355.6 million.

Conclusion

The Little Mermaid may have bombed in some key movie markets in Asia, but in the Philippines, it has been a splashy success. The country’s youthful demographics, strong nostalgia in the market for the original Disney animation, and an abiding love of music and singing that runs deep through Filipino culture have contributed to the film’s success. Disney’s Philippines-based marketing team leaned into these factors to mount an especially effective campaign for the film, using social media platforms like TikTok to drive awareness and word of mouth. The Little Mermaid is currently the biggest blockbuster of the year in the Southeast Asian country, having earned $5.8 million and surpassed Hollywood’s two biggest global hits of the year, Universal’s The Super Mario Bros. Movie ($2.2 million) and Marvel’s Guardians of the Galaxy Vol 3 ($4.7 million).

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Source: insidethemagic.net/2023/06/little-mermaid-live-action-asia-box-office-cj1/

‘The Little Mermaid’ Thrives in Asia, Despite Racist Backlash
IN DISNEY

Posted on June 22, 2023 by Chloe James Leave a comment


Ariel and Eric hold hands in 'The Little Mermaid'
Credit: Disney

Disney’s live-action remake of The Little Mermaid (1989) is officially thriving at one Asian country’s box office, despite racist backlash across the continent.

As with any live-action remake, The Little Mermaid (2023) was always going to cause controversy. Fans are always attached to the original version of any film – especially when it’s a beloved Walt Disney Animation. However, more critics latched on to this remake thanks to its casting of Halle Bailey as Ariel, with a very specific demographic accusing the Walt Disney Company of warping history by replacing a white, red-headed character with a Black actress.


Halle Bailey as Ariel in 'The Little Mermaid' live-action remake
Credit: Disney

Fortunately, this conversation had very little impact on the film’s performance in the United States. To date, The Little Mermaid has made $257,984,611 at the domestic box office – including an incredible four-day domestic debut of $118.6 million, making it the fifth-biggest Memorial Day Weekend opening of all time.

Like the original, The Little Mermaid tells the story of a mermaid named Ariel (Bailey) who becomes enamored with the human world and decides to barter with the sea witch Ursula (Melissa McCarthy) to experiment with life on the surface and finally meet her true love, Prince Eric (Jonah Hauer-King).


Ariel (R) and Eric (L) in Disney's 'The Little Mermaid' (2023)
Credit: Disney

It’s a tale that’s connected with audiences for over 40 years – and, if the global box office is anything to go by, continues to connect with some audiences in spite of widespread backlash.

According to The Hollywood Reporter, The Little Mermaid is officially the biggest box office hit of the year in the Philippines. So far, it’s made earned $5.8 million and overtaken two of Hollywood’s other biggest hits of the year: The Super Mario Bros. Movie (2023) and Guardians of the Galaxy, Vol. 3 (2023).

Beyond the Philippines, responses to The Little Mermaid have been far less positive across Asia. In China and South Korea, The Little Mermaid has underperformed following racist backlash on social media directed at the casting of Bailey as Ariel. In China, it’s made just $3.6 million, compared to The Jungle Book (2016) and The Lion King (2019), which made $150 million and $120 million, respectively.


Halle Bailey as Ariel and Jonah Hauer-King as Prince Eric in 'The Little Mermaid'
Credit: Disney

According to John Hsu, Disney’s Managing Director & Senior Vice President in Asia Pacific, Bailey’s performance has been widely embraced by Filipino audiences. “They really loved Halle Bailey’s performance as Ariel, and they really liked her as the new princess,” he told The Hollywood Reporter. “It’s rare, but it’s the biggest territory for The Little Mermaid in Southeast Asia by far, our third highest-grossing market in Asia-Pacific behind Australia and Japan, and our 11th highest-grossing territory globally.”

That’s good news for Disney – and great news for the push for greater diversity in future projects. Now we’re just hoping the film is successful enough to announce a live-action The Little Mermaid II: Return to the Sea (2000)… We can dream.

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Source: www.vibe.com/news/movies-tv/the-little-mermaid-major-philippines-racist-backlash-asia-1234766641/

‘The Little Mermaid’ Floods Box Office In The Philippines, Despite Racist Backlash In Asia
The live-action remake is reportedly the biggest film of 2023 in the Southeast Asian country.

BY AMBER CORRINE

JUNE 22, 2023 11:31AM


Halle Bailey
Brendon Thorne/Getty Images

The Little Mermaid has received a ton of racist backlash since the announcement of singer and actress Halle Bailey as its reimagined star. Not only has the film seen xenophobic remarks in America, but reportedly in some regions of Asia as well, including China and South Korea.

However, on Thursday (June 22), The Hollywood Reporter shared that a particular region in Southeast Asia begs to differ. In the Philippines, the Disney live-action remake has reportedly seen much success at the box office. Per outlet, The Little Mermaid earned $5.8 million in that region alone, surpassing two of the biggest premieres of the year: The Super Mario Bros. Movie ($2.2 million) and Marvel’s Guardians of the Galaxy Vol 3 ($4.7 million).

John Hsu, Disney’s senior vp studio business in Asia Pacific, stated to THR, “The Philippines, obviously, is a standout market for us. It’s rare, but it’s the biggest territory for The Little Mermaid in Southeast Asia by far, our third highest-grossing market in Asia-Pacific behind Australia and Japan, and our 11th highest-grossing territory globally.”

In larger markets like China and South Korea, The Little Mermaid hasn’t done so well amid bigoted backlash on social media, due to a Black woman playing the fictional character. In China, the film earned only $3.6 million and just $1.4 million more in South Korea — way less than what new-age Disney films have grossed in those regions before.

Reportedly, 2016’s The Jungle Book and The Lion King in 2019 scored big in China, raking in $150 and $120 million, respectively. In South Korea, Aladdin earned $91 million in 2019 and Beauty and the Beast brought in $37.5 million in 2017. Not to mention, all characters in the aforementioned are fictional as well, either portraying fair skinned characters and/or animals that talk.

“The Little Mermaid is a notable standout for the Philippines market this year,” stated Rance Pow, president of Artisan Gateway via THR. Although, he did note that the film still isn’t expected to reach the heights of its counterparts that have done well in the Philippines, too. “This might be because the Philippines is still re-ramping,” he explained as the movie market there continues to recover post-COVID.

“Post-COVID, internet usage in the Philippines has increased significantly,” he adds. “So the team went very heavy on TikTok, recruiting influencers to promote the film by performing their own versions of Ariel’s songs. That really drove awareness and word of mouth for the film, which culminated in the strong opening.”

In the U.S., The Little Mermaid has continued to make a big splash, despite protests against Bailey playing Ariel and social media critics leaving negative remarks. The movie has earned over $257 million since its May 24 release, as box office analysts predict the film to top Aladdin‘s $355.6 million grossing.

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Source: www.philstar.com/movies/2023/06/24/2276031/little-mermaid-impresses-philippine-box-office-suffers-racist-backlash-other-asian-countries

MOVIES
'Little Mermaid' impresses at Philippine box office, suffers 'racist backlash' in other Asian countries
Kristofer Purnell - Philstar.com
June 24, 2023 | 11:35am

MANILA, Philippines — Disney's live-action remake of "The Little Mermaid," starring Halle Bailey, has surprised at the Philippine box office to become the country's biggest movie in 2023 so far.

As of this writing, "The Little Memaid" has earned $5.8 million (P322 million), which is more than Marvel's most recent release, "Guardians of the Galaxy Vol. 3," at $4.7 million (P261 million) and the animated "The Super Mario Bros. Movie" at $2.2 million (P122 million).

The latter remains the only movie to have surpassed a billion dollars at the global box office. It should be noted that "The Super Mario Bros. Movie" premiered late in the Philippines because of the inaugural Summer Metro Manila Film Festival that took place in mid-April.

A Reddit post even noted that "The Little Mermaid" has the highest opening week gross for 2023 with $2.17 million (P120) — more than the aforementioned "Guardians of the Galaxy Vol. 3" and Marvel's prior entry, "Ant-Man and the Wasp: Quantumania," and the total gross of "The Super Mario Bros. Movie."

These are hopeful numbers as Philippine cinemas continue to recover from the COVID-19 pandemic. Pre-pandemic Disney live-action remakes "Aladdin" and "The Lion King" earned $11 million (P611 million) and $10.2 million (P567 million), respectively.

Disney’s Senior Vice President for Studio Business in Asia-Pacific John Hsu told The Hollywood Reporter that the Philippines was a standout market for Disney.

Hsu noted that the Philippines was the biggest territory for "The Little Mermaid" in Southeast Asia, the third-highest grossing market in Asia-Pacific behind Australia and Japan, and the 11th highest-grossing globally.

Similar groundbreaking success could not be found in other markets like China and South Korea, where the film underperformed amid an alleged racist backlash on social media for casting a Black actress as Ariel.

"The Little Mermaid" earned around $8.6 million (P478 million) from both countries. For comparison, "The Lion King" earned $120 million (P6.67 billion) in China while "Aladdin" earned $91 million (P5.06 billion) in South Korea.

According to Hsu, Filipinos embraced Bailey's performance, "They really loved Halle Bailey's performance as Ariel, and they really liked her as the new princess."

Among the reasons Hsu credits for the film's remarkable success in the Philippines are youthful demographics, strong nostalgia for the original 1989 animated film, and "an abiding love of music and singing that runs deep through Filipino culture."

Bailey's new rendition of the iconic song "Part of Your World" has more than 13 million plays on Spotify in the Philippines and even hit No. 1 on the music streaming platform.

Other blockbusters like "Spider-Man: Across the Spider-Verse," "Fast X" and "Transformers: Rise of the Beasts" are still in theaters, with "Indiana Jones and the Dial of Destiny," "Mission: Impossible - Dead Reckoning Part One," "Barbie" and "Oppenheimer" coming out within the next month

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Source: nextshark.com/the-little-mermaid-philippines-box-office

‘The Little Mermaid’ a hit in the Philippines despite lukewarm reception in China, S. Korea

The film, a live-action adaptation of Disney's 1989 animated classic, grossed an impressive $5.8 million in the Southeast Asian nation

Ryan General

JUNE 23, 2023


‘The Little Mermaid’ a hit in the Philippines despite lukewarm reception in China, S. Koreavia Mermaids PH

DISNEY’S LIVE-ACTION REMAKE of “The Little Mermaid” is emerging as one of the biggest blockbusters of the year in the Philippines, despite performing poorly in other key movie markets in Asia.

Making waves: The film, which is a modern adaptation of Disney’s 1989 animated classic, grossed an impressive $5.8 million in the Southeast Asian nation, even surpassing international box office hits “The Super Mario Bros. Movie” ($2.2 million) and “Guardians of the Galaxy Vol 3” ($4.7 million) in local ticket sales.
“The Philippines, obviously, is a standout market for us,” John Hsu, Disney’s senior vice president of studio business in Asia Pacific, told The Hollywood Reporter.
According to Hsu, the country is the film’s third highest-grossing market in Asia-Pacific and 11th in the world.
Since its release in the U.S. on May 24, the film has performed well, earning over $257 million in domestic ticket sales. The film has also shown promise in Japan, where it has amassed $10.3 million since its release on June 9.

Other Asian markets: The film did not perform as well in China and South Korea, two major markets in the region where previous Disney live-action remakes, such as “The Jungle Book” and “The Lion King,” found immense success. In China, “The Little Mermaid” earned a mere $3.6 million, while in South Korea, it accumulated $5 million.
While pundits attributed the film’s underperformance to the casting of Black actress Halle Bailey as Ariel, many Disney fans from these territories have pointed out that they were mostly disappointed that the film deviated too much from the original, similar to Disney’s other recent live-action remakes.
Pinoys support Bailey: Hsu noted that the film’s success in the Philippines can be attributed to several factors, including Filipino filmgoers’ adoration for Bailey and her portrayal of Ariel. He also cited the country’s youthful demographics, deep nostalgia for the original Disney animation and a strong affinity for music and singing.
Bailey’s rendition of “Part of Your World,” the lead single from the film’s soundtrack, soared to No. 1 on Spotify in the Philippines and garnered over 13 million plays.
Exceptional marketing: Disney’s marketing team in the Philippines implemented a comprehensive campaign across all media channels, contributing heavily to the film’s success.

Filipino influencers on TikTok were hired to create viral content, including performances of their own versions of Ariel’s songs and comedic posts using the branded “Little Mermaid” effect from Disney.
Some Filipino fans even showed up in special screenings dressed in mermaid and merman cosplay.

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Source: sffgazette.com/fantasy/movies/the-little-mermaid-is-a-massive-hit-in-the-philippines-but-is-still-being-doused-due-to-racist-backlash-a5508#gs.26vgm6

THE LITTLE MERMAID Is A Massive Hit In The Philippines... But Is Still Being "Doused" Due To Racist Backlash

Despite underperforming in most regions, Disney's latest live-action reimagining, The Little Mermaid, has become one of the highest-grossing movies of the year in the Philippines...



News
By MarkCassidy - Jun 22, 2023 07:06 PM EST
Filed Under: Movies
Source: Via Toonado.com

Disney's live-action remake of The Little Mermaid has been underperforming since it swam into theaters, with some analysts predicting that it may not even reach $500 million worldwide by the end of its theatrical run (it's already close to passing this milestone).

Though the family-friendly reimagining of the animated classic has been holding steady in the U.S. after about a month on general release (it's now passed $250 million domestically), it has been struggling in international markets, especially in many parts of Asia where the movie is "getting doused" due to racist backlash over the casting of Black actress Halle Bailey in the lead role of Ariel.

However, it's a very different story in The Philippines.

According to THR, The Little Mermaid is currently the biggest blockbuster of the year in the Southeast Asian country, taking in $5.8 million to surpass two of the highest-grossing global hits of the year: Universal’s The Super Mario Bros.

Movie ($2.2 million) and Marvel’s Guardians of the Galaxy Vol.

3 ($4.7 million).

“The Philippines, obviously, is a standout market for us,” says John Hsu, Disney’s senior vp studio business in Asia Pacific.

“It’s rare, but it’s the biggest territory for The Little Mermaid in Southeast Asia by far, our third highest-grossing market in Asia-Pacific behind Australia and Japan, and our 11th highest-grossing territory globally."

Does this signify a new lease of life for the film as it nears the end of its theatrical run?

Well, it will probably end up performing a little better than recent projections suggested, but it will still fall way short of those initial $1 billion estimates.

The Little Mermaid is the beloved story of Ariel, a beautiful and spirited young mermaid with a thirst for adventure.

The youngest of King Triton’s daughters, and the most defiant, Ariel longs to find out more about the world beyond the sea, and while visiting the surface, falls for the dashing Prince Eric.

While mermaids are forbidden to interact with humans, Ariel must follow her heart.

She makes a deal with the evil sea witch, Ursula, which gives her a chance to experience life on land, but ultimately places her life – and her father’s crown – in jeopardy.

The movie is now in theaters.

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Source: news.abs-cbn.com/entertainment/07/01/23/no-1-in-se-asia-the-little-mermaid-does-gangbusters-in-ph

No. 1 in SE Asia: 'The Little Mermaid' does gangbusters in the Philippines
David Dizon, ABS-CBN News
Posted at Jul 01 2023 09:19 AM


British actor Jonah Hauer-King and US actor Halle Bailey attend Britain's premiere of 'The Little Mermaid' in London, Britain, May 15, 2023. Neil Hall, EPA-EFE.

Here’s one proof that Filipinos love Disney: the Southeast Asian nation is currently the highest grossing market for the movie “The Little Mermaid”, earning US$5.9 million (approximately P326 million) as of June 28, 2023.

Vineet Puri, managing director of The Walt Disney Company Southeast Asia, said The Little Mermaid’s strong performance in the Philippines holds steady across the Asia Pacific, with the Philippines being the third-highest grossing market in the region, right behind Australia and Japan.

"We are heartened to see Filipino fans’ connection with the live action remake of this beloved Disney classic, much like other Disney films with strong music soundtrack – including Frozen, Beauty and the Beast and Aladdin, which remain as the top three titles of the Philippines’ top 15 highest global box office releases of all time,” Puri told ABS-CBN News in an e-mail interview.

A remake of the 1989 animated tale of an underwater princess who gives up her voice in pursuit of true love on land, The Little Mermaid stars pop singer Halle Bailey and Melissa McCarthy.

Movie review: Halle Bailey delivers as Ariel in 'The Little Mermaid'
To date, the movie has grossed more than $500 million on the global box office.


Disney/Handout.

Puri said ‘The Little Mermaid’s’ musical element is a key draw for Filipino fans, with the song “Part of Your World” taking the number 1 spot on Spotify Philippines with over 13 million streams as of June 15.

Past Disney live-action remakes with strong music soundtracks also saw great success in the Philippines – including pre-pandemic releases like Aladdin (US $11 million or 608 million pesos) and Beauty and the Beast (US $13.4 million or 740 million pesos).

Puri also credits a strong social media campaign for The Little Mermaid's blockbuster success in the country. The company worked with a young set of content creators known in TikTok to spread the word about The Little Mermaid, specifically the film's iconic music.

"Trendjacking on the love of music and the passion for this beloved classic, we introduced an impactful marketing and social campaign in the Philippines that was anchored on music and nostalgia – effectively engaging local Disney fans across generations," he said.

"This is part of Disney’s global integrated marketing efforts and one of the many creative executions that we localized in the Philippines to great success. In just six days, the campaign gathered 10 million impressions and over 167,000 engagements."


Vineet Puri, Managing Director, The Walt Disney Company Southeast Asia. Handout photo.

Puri said Disney fans in the Philippines should keep a lookout for exciting Disney titles in the pipeline, with genres ranging from horror-comedy to fantasy, animation, action and more.

"We are always looking for new and innovative ways to engage with our audiences, and will keep exploring creative ideas to surprise, delight and connect with our Filipino fans for upcoming titles," he said.

Film releases for the rest of 2023 include:

Haunted Mansion – July 26, 2023
A Haunting in Venice – September 14, 2023
The Creator – September 27, 2023
The Marvels – November 8, 2023
Wish – November 22, 2023

The Little Mermaid is still showing in Philippine theaters.